Having developed more brand channels on YouTube than any other company, thismoment is helping brands make the Channel migration simple and efficient through its Distributed Engagement Channel (DEC).
“YouTube’s new redesign is a fantastic step forward for content producers and brands who wish to establish YouTube as an anchor destination on the web,” said Ankarino Lara, CPO and co-founder of thismoment. “Brands will find that they are more easily discovered through the new channel paradigm, and with the new tabs, brands now have an opportunity to do far more than simply post videos. A higher level of engagement and conversation has been enabled with their audiences and while brands will need to review and likely update the overall user experience of their channels, most brands will see a significant uptick in brand engagement and satisfaction as a result of the redesign.”
Lara went on to detail the three most important issues brands should consider as they migrate to the new channel design:
- Channel pages have become more prominent – As part of the YouTube redesign, there are more links driving YouTube users to channels on the Home Page, the Watch page, and within YouTube search. This gives brands an opportunity to more effectively control the discovery process and that critical “first impression.” As such, brands need to pay even more attention to the aesthetics and programming of their YouTube channel.
- Keep tabs on your tabs – Brands can leverage YouTube’s new tabbed channel structure to showcase their video libraries, additional channels, official sites, playlists, and more. Brands should pay attention to the new “feed” tab, which allows brands to feature not just their own videos but also to post bulletins as well as interactions with other channels and videos.
- The “custom” tab can be your best friend – The “custom” tab gives brands an opportunity to truly unleash their creativity. Enabled with a full-width iFrame, the custom tab is a very potent tool! And since brands can choose the custom tab as their default tab, they can control the user experience from the initial point of entry. Additionally, with a thismoment DEC, brands can keep their audience engaged within the channel as they watch videos and interact with the content rather than sending users out to the YouTube watch page.
Thismoment’s DEC enables brands to deliver high-quality, immersive, branded experiences on YouTube and other digital platforms. From videos to photos to social conversation to one-to-one engagement to embedded apps, DEC gives brands the platform and tools they need to turbocharge YouTube and turn it into an even more effective extension of their brand. As a comprehensive digital marketing platform, DEC goes even further by enabling brands to integrate, monitor and analyze their digital branding across multiple platforms and across earned, owned and paid media.
“As our clients have migrated to the new channels, they are finding that they have just scratched the surface of what they can do on YouTube,” continued Lara. “We look forward to continuing to work with our clients to push the envelope of creativity, all the while ensuring that their YouTube channels are effectively optimized within their larger digital marketing portfolio.”
About thismoment
Thismoment is a leading provider of digital marketing SaaS solutions. Its Distributed Engagement Channel (DEC) is a real-time platform for managing a brand’s digital presence, including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile, and digital outdoor devices. Launched in March 2010, DEC is already used by more than 100 Fortune 500 brands. To learn more, please visit thismoment.com.
