Content marketing has changed the landscape of brand marketing and advertising… so why hasn’t content done the same for rep enablement across your sales and customer support organizations? There is an opportunity for marketers to create better, smarter content to benefit every corner of business.
While we do talk about better, smarter content quite a bit inside our company, we believe that the conversation is not happening enough outside of our walls. So we wrote an e-book. Let’s get the conversation started!
Marketers far and wide have taken the consumer demand for content and used it to define entirely new marketing programs to satisfy the needs of their customers. However, it isn’t how marketers ARE using content that’s the most interesting. What’s most interesting is how marketers are NOT using content:
- Marketers are not always smart about content distribution channels
- Marketers are not always smart about content format
- Many marketers are not widely using content to benefit departments outside of marketing
What if we started looking to solve all three missed opportunities? And, what if we did so by starting with the lowest hanging fruit: sales/rep enablement. It could be the most important marketing channel of them all. Sales enablement content may be the next wave of the content marketing mania.
In our new e-book, we dive deeper into the potential of rep enablement content and offer 4 Tips to Empower Your Reps with Better, Smarter Content:
- TIP #1: Learn to curate content
- TIP #2: Tell stories that connect and convert
- TIP #3: Empower the salesorganization to control the content
- TIP #4: Improve performance through analytics, agility and iteration
Read more now…
