| Recorded on: February 27, 2013 Duration: 60 Minutes
|
 |
|
| Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. Brand goals haven’t changed–awareness, affinity, conversion–but tools and strategies have. Join Thismoment CEO Vince Broady, Kia Motors, and creative agency David & Goliath as we examine how some of the world’s leading brands have differentiated their voices and notched significant wins in this noisy but rewarding new world. | ||
Andrew Sielen
Contributor Bio:
Follow:
