 Moments that Matter
February 2013 Newsletter |
| This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences.
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| News and Updates
Thismoment Webinar Series
Creating Dynamic Online Experiences: 7 Lessons from the World’s Leading Brands
 Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. Brand goals haven’t changed–awareness, affinity, conversion–but tools and strategies have. Join Thismoment CEO Vince Broady, Kia Motors, and creative agency David & Goliath as we examine how some of the world’s leading brands have differentiated their voices and notched significant wins in this noisy but rewarding new world.
Date & Time: February 27, 2013, 11:00 AM – 12:00 PM PST
Duration: 60 Minutes
Cost: Free
Click here to register
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| Thismoment Reports 700% Growth in Monthly Recurring Revenue for 2012 as Global Brands Adopt the Dynamic Brand Experience
 Thismoment announced a 7x year over year monthly recurring revenue growth for 2012. This strong momentum demonstrates that as brand marketers seek to reach and engage customers in any location, at any time, and on any device in a way that is both personal and relevant, Thismoment’s Distributed Engagement Channel (DEC) platform is increasingly becoming a central component of their digital marketing strategy.
Read more…
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| For Super Bowl Ads, it’s Viral or Go Home
 “Three quarters of the audience will be on a ‘second screen’ during the Super Bowl,” said Ankarino Lara, CPO for Thismoment, which builds branded online content distribution software. “The biggest brands recognize the audience shift and plan mobile and on live elements in their campaigns.”
Read more…
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| Social TV Campaigns
 Coca-Cola offered fans the chance to watch Paul McCartney and the Vive Latino music festival via the new bespoke broadcast channel, Coca-Cola TV, powered by
Thismoment DEC.
Read more…
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From Thismoment Blog
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| Thismoment Launches New YouTube, Google+ and LinkedIn Capabilities for Brands
 Thismoment has announced the industry’s deepest integration with YouTube. This makes the company’s flagship product, the Distributed Engagement Channel (“DEC”) the first solution to provide brand marketers with a unified view of expanded YouTube Channel Insights alongside key performance metrics from Facebook, Twitter, Google+, LinkedIn and Google Analytics. In addition to this, Thismoment has also announced DEC integration with Google+, which closely follows the company’s addition of LinkedIn integration to DEC in December 2012.
Read more…
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| YouTube Marketing for Automotive Brands
 Car brands, which previously dedicated their marketing budgets to TV, are now focusing on YouTube. Although Facebook and Twitter are popular channels, YouTube’s exponential growth as a social branding channel has resulted in automotive brands extending their TV spots to the video-sharing site. For car brands that have until now trudged along, here are three best practices that will help them cruise into the YouTube marketing space.
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| Maximizing Your YouTube Results: A Three-Step Guide to Success
 YouTube’s massive scale and potential have motivated brands to add this channel to their social marketing arsenal. From Super Bowl campaigns to promotions for major motion pictures to user-generated content and all types of branded media, marketers are embracing YouTube in a big way. In a channel that’s getting more and more crowded, how can brands stand out? What can they do to make their YouTube channels unique, findable and scalable?
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| Facebook Graph Search
 Facebook has announced a major addition to its social network-a smart search engine called “Graph Search”. This new tool looks to be an innovative take on search and recommendation engines, framing typical search results like restaurants and movies against their relevance in the user’s social graph. Facebook’s Graph Search is also likely to take advantage of the Open Graph action data that users allow to be public.
Read more…
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Product Updates
YouTube Channel Insights
DEC now offers the industry’s deepest analytics integration with YouTube. It’s the first solution to provide a unified view of expanded YouTube Channel Insights alongside key performance metrics from Facebook, Twitter, Google+, LinkedIn and Google Analytics. By consolidating even more data in DEC’s Content Report, Thismoment enables better visibility and a more efficient workflow. Now you can analyze additional YouTube brand channel data including Subscribers Gained, Likes, Comments, Shares and Favorites. You may also filter data by demographic.
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| Google+ Social Publishing
Google+ is on the rise with more than 200 million active users. DEC already supports scheduling, moderating, and posting content to Facebook, Twitter, and LinkedIn. And you can add your Google+ brand page to the list to expand reach, improve search performance, and more effectively engage Android users.
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Click here for more on the new features in this release.
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Moments of the Month
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Target Live Streams their “Everyday Collection”
 American retailer Target was founded in 1902 as Dayton Dry Goods Company, with the first Target store opening in 1962 in Minnesota.
The Target-Everyday Collection DEC, powered by Thismoment, promotes the retail brand’s “Everyday Collection”. The “Everyday Collection” campaign aims to add style to groceries and other essentials. This DEC showcases the live online broadcast of the Tweet-to-Runway show. Users were invited to make their own runway debut by participating in the Tweet-to-Runway show campaign. Using the #EverydayShow hashtag, users posted their tweets for a chance to win a $20 Target gift card. The selected tweets appeared during the live event.
Brand Site
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| Dell Launches “Battle IT” Live Event
 Developer and seller of computers and related products and services, Dell, has launched “Battle IT”, an IT competition. The competition will see three IT professionals battle it out for a shot at $10,000, while using the new DELL touch tablet and desktop powered by Microsoft Windows 8.
Thismoment DEC for DELL Battle IT allows users to learn more about the competition. Users can get event updates and check out the Battle IT schedule. This DEC also enables users to register for any of the three live chat events or vote for their favorite contestant for a chance to win a Dell Latitude 10 Tablet and a Dell OptiPlex 9010 All-in-One Desktop.
Brand Site
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| Mobily DEC Showcases Services Offered by the Company
 Mobily is currently Saudi Arabia’s leading mobile operator and was founded in 2005.
The Mobily DEC, powered by Thismoment, features videos that showcase various services offered by the company. Users can know more about the Mobily IBGSTAR service, iBill experience, easy recharge options and more. This DEC also features recently launched commercials, success stories and enables users to know more about the company and services offered.
YouTube
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| Tide Partners with YouTube to Build Up Excitement for Super Bowl
 Building up excitement ahead of Super Bowl XLVII, P&G’s laundry care brand, Tide has partnered with YouTube to invite fans to the ultimate Super Bowl Party.
The YouTube Ad Blitz DEC, powered by Thismoment, is a real treat for Super Bowl fans. From party recipes to game predictions and Tide commercials, this DEC has it all. Fans can also check out the playoff coverage and explore their favorite team’s colors on this DEC.
YouTube
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| Evil Dead Dares Fans to Share their Scare
 Remake of the 1981 horror film The Evil Dead, the 2013 version is the fourth installment of the Evil Dead franchise. Evil Dead is the story of a group of friends who head to a remote cabin where they discover a “Book of the Dead”.
Thismoment DEC for Evil Dead invites fans to watch the official “red band” trailer and record and share their reaction with friends. Users can check out the “Gallery of Scares” and learn more about the film on this DEC.
YouTube | Mobile |
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Want to know more about Thismoment DEC? Click here to request a demo!
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Learn More About Thismoment |
| Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands. To learn more, please visit www.thismoment.com. |
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Thismoment, Inc.
222 Kearny Street, Suite 500, San Francisco, CA 94108, USA
415-684-7040 | info@thismoment.com |
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