As I build this playlist each week, I enjoy looking for common trends in the stories I choose. Sometimes it doesn’t exist, but other times, like this week, I notice something interesting. This week, I can’t help but to think about two content themes: convergence and learning.
- Convergence: While traditionally thought of as a marketing discipline, content should be more inclusive of other teams. Whether thinking about content creation or distribution, there’s a lot to learn about how we can work with the people and tools we have in our companies to be more successful.
- Learning: Like all business professionals, the best content marketers are those who continue to learn. I love that content marketers are proactively sharing tips about what they have learned through their own programs, what they see other companies doing and beyond.
Have a look at the following articles, I’m sure you too will learn a thing or two, or perhaps notice an interesting content trend…
For those just joining us, what you’ll find below is our weekly content roundup; a collection of our favorite stories of the week pulled together in a Content Cloud playlist.
Marc Cowlin
@mcowlin
Contributor Bio:
Marc Cowlin is a content marketer with a proven track record of driving buzz, traffic and conversion through top-of-funnel marketing (Public Relations, Social Media, Blogging). With nearly 15 years of in-house brand experience with companies such as Birkenstock and CafePress.com, Marc offers a unique perspective on the convergence of content with PR, social media and digital marketing. These days Marc leads content marketing for Thismoment.
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