| This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences.
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| News and Updates
Thismoment Webinar Series: Turning Customers Into Mobile Content Creators for Your Brand
 The special feature for this month is a free webinar presented by Ankarino Lara, Chief Product Officer and
Founder, Thismoment.
With the dramatic proliferation of mobile devices and content, brands must find new ways to engage their mobile audience. The competition for mobile mindshare is significant, but so are the opportunities. Understand key trends and discover how user-generated content and embedded multimedia experiences will enhance your mobile strategy and amplify your brand.
Date: November 28, 2012, Time: 11:00 AM – 12:00 PM PST
Cost: Free
Click here to register
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 Thismoment Leverages Multiple Channels
Thismoment offers a social content management platform called the Distributed Engagement Channel (DEC) that helps clients engage customers across social sites such as Facebook, YouTube, and Twitter and mobile devices.
Read more…
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 Putting Into Practice: Facebook Open Graph
Facebook Open Graph is a framework that connects anything and everything in any way you want; but with this power, comes responsibility.
Read more…
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 From Facebook To Billboards: Thismoment Emphasizes Campaign Reach
For marketers conducting interactive campaigns across social and traditional media, Distributed Engagement Channel update (DEC 4) covers Twitter cards, Facebook RSVPs, Open Graph publishing.
Read more…
Click here for more news and updates.
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From Thismoment Blog
This section features recent posts from our company’s blog.
Creating a Winning Social Marketing Strategy: Looking Beyond the Sales Talk
 Although social media has become indispensible for marketing, research suggests that today’s brands are looking beyond just selling their products/services online. To win in this space, marketers need to launch campaigns and design social content that sounds less like a sales pitch and focuses on creating brand awareness.
Read more…
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Product Updates
A few of Thismoment’s new DEC product features announced this month.
Twitter Cards
The recent release of Thismoment DEC 4 brings a lot of new features. Among these is support for publishing to the recently introduced Twitter cards. Users can now take the experience they have embedded into a Facebook Timeline and embed it into a multimedia tweet. What this means:
- From a promoted tweet or a normal tweet, users can link a DEC image or video theater that expands directly within their brand’s Twitter feed.
- Followers can directly consume brand content within the brand’s Twitter feed, boosting engagement and giving another opportunity to share videos and images.
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| User Generated Content Enhancements
Full Mobile & Tablet Support for UGC Submissions
Thismoment’s UGC engine now supports video and photo uploads directly in the web browser on Android and iOS6 devices. Fans on the go can shoot a video or photo on site and add it to brands’ UGC campaigns, or pull from existing media on their social network of choice.
All New UGC Report
Thismoment’s popular UGC platform now provides a detailed report of all data associated with user submissions. See high-level aggregate data across campaigns and a breakdown of individual statistics
per contest.
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| New Modules
Ticketing Module
Thismoment has created a quick and easy way to embed third-party ticket purchasing providers into all our motion picture studio customers’ brand channels.
Live Example: DREDD 3D
Simply upload an optional background graphic, enter the URLs for the movie for each of the 4 popular ticket providers, drag and drop to rearrange the buttons, and it’s ready to go. Available as a full-width and right
rail module. |
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Click here for more on the new features in this release.
For additional information on any of these features, please write to support@thismoment.com
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Moments of the Month
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Machinima Enables Partners to Live Stream Games
 Machinima is a video entertainment network for gamers around the world and is also one of YouTube’s biggest content producers.
Thismoment DEC for Machinima Live allows the 5,000+ Machinima partners to feature live streams on the channel at any given time. Users can browse through the featured live streams, know what’s coming soon, and participate in the fun poll. This DEC also features Thismoment’s social conversation module that enables users to join the conversation and obtain real-time updates from official feeds and fan sites from around the globe.
YouTube
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| Chevrolet Launches Custom Channel
 Thismoment DEC for GM’s automotive brand, Chevrolet, is a one-stop-shop for Chevrolet aficionados. The highly customized DEC features latest Chevrolet highlights, enables users to browse through videos/ commercials and know more about the brand. Users can also obtain useful information and take a closer look at newly launched models in the Chevy
line up.
YouTube
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| ABC Invites Users to Participate in “My Bites” UGC Campaign
 ABC’s The Chew is a popular American talk /cooking show that centers on food and lifestyle related topics.
Created on Thismoment DEC, ABC’s The Chew “My Bites” UGC campaign encourages users to upload their recipes to the site for a chance to have their dishes featured on the show. Users can also explore entries, obtain useful kitchen and household tips and browse through interesting clips from the show.
YouTube | Facebook | Brand Site
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| Eukanuba DEC Features Everything Pet Owners Need to Know
 P&G owned and manufactured pet food brand, Eukanuba, was introduced in 1969 and features “supreme” range of dog and cat food.
Powered by Thismoment, the DEC for Eukanuba UK features dog food commercials, educates users about the different breeds, provides expert nutritional advice and enables users to buy Eukanuba products online.
Meanwhile, this DEC’s individual film channels enable users to learn more about their favorite Lionsgate movies.
YouTube | Facebook
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| AT&T Promotes SEC College Football Season
 Recognized as one of the leading worldwide providers of IP-based communications services to businesses, AT&T is also America’s fastest mobile broadband network provider and offers the largest international coverage of any U.S. wireless carrier.
The DEC for AT&T, powered by Thismoment, promotes the U-verse SEC College Football Season by hosting videos of the best SEC traditions. Football fans can be part of the “Fan Zone” tour and submit their questions for the live stream chat. This DEC also encourages users to vote for their favorite videos and register for a chance to win a trip for two to the SEC Championship game. Users can also check out NCAA College Football content on this DEC.
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Want to know more about Thismoment DEC? Click here to request a demo!
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Learn More About Thismoment |
| Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands. To learn more, please visit www.thismoment.com. |
