Now more than ever, data drives marketing. Tracking marketing program performance early and often is essential to maximizing marketing results; however, gathering, analyzing and drawing actionable insights from the avalanche of available data is easier said than done. With the maturation and expansion of the social marketing landscape have come more services for businesses. For many marketing functions, these siloed services are increasingly fragmenting information, impeding coordination, and creating a host of related inefficiencies.
In response to this reality, today IBM announced the launch of a new Digital Marketing Network and Digital Data Exchange (DDX)< with Thismoment and over 100 other marketing solution providers. Jay Henderson, global strategy director for IBM, explains, “It’s basically a network that allows us to share data with other solutions that the marketer was already using. In the past, they may have had to create a custom integration or do some custom coding. Now, with this partner network, it’s literally drag-and-drop and multiple solutions are all integrated together.” IBM’s new program connects over 100 IBM certified digital marketing solutions and strives to create an easy system for compiling data across all these platforms.
As one of the charter solution providers in this new program, Thismoment will now enable customers to easily connect with IBM’s marketing solutions to deliver highly personalized content to Thismoment-powered online brand experiences. Customers will be able to track almost any user interaction with their brand online. For example, a video view on YouTube might trigger a custom Facebook or brand site experience. Brands will also have the ability to track a customer’s purchases on their brand site and display content based on those purchases to the user across the brand’s owned and social channels.
In short, Thismoment’s participation in the Network creates entirely new possibilities for brands to systematically deliver high impact, targeted experiences to their audience for deeper engagement and increased conversion. Today is just the beginning. We look forward to sharing examples of how brands utilize the combination of Thismoment’s engagement apps and IBM’s data services and network to achieve extraordinary online results.
