New Solution: Thismoment #UGC

Popularized by Twitter, hashtags have proven to be a great mechanism for inspiring, unifying and amplifying brand-related conversations. When used effectively, hashtags enable brands to piggyback on trending topics and gain mass exposure to their products and services.

To date, marketers have sourced, curated and managed hashtag campaigns manually. But now that hashtags have been universally adopted by audiences across Instagram, Tumblr, Pinterest, Google+, YouTube, Vine and even Facebook, hashtag volume easily overwhelms manual processes. The humble hashtag has become too powerful for brands to manage without the aid of technology.

In recent months we have seen a significant rise in the number of customers such as Levi’s and Nokia seeking to systematize the use of hashtags in their campaigns. Brands want to make it easy for users to participate (be that uploading images + a hashtag on their mobile phone, tablet or desktop, on any social network) and easy for their internal or agency teams to set up and manage the campaign.

Today marks the launch of Thismoment #UGC. Part of our existing UGC campaign setup and management solution, it provides brands with unprecedented power to harness hashtagged content across any device or social network, without the need for custom development.

For more information about Thismoment’s UGC campaign solutions for brands and agencies, watch our latest video, download our UGC playbookor request a demo!