So what happens when your brand’s web content suddenly needs to fit into your 50” home theater, your double-resolution 7” tablet, your flexible width OneChannel YouTube page, and that 1” Glass prism sitting on your head? Unless you want to build 30 versions of the same site, you’ll need to start thinking of everything through the lens of responsive design. Also known as adaptive design, this concept embraces the adage “build once, deploy everywhere.” By using modern web techniques like media queries and feature detection, responsive design produces sites that are usable and beautiful across every conceivable form factor.
Engineers at Thismoment shamelessly worship at the altar of responsive design. We build it into every campaign. We talk about it at lunch. We break up with our girlfriends over it. We constantly tweet and retweet Mashable’s article declaring 2013 “the year of responsive web design.” You could say we’re a touch obsessed.
Our customers are seeing the results of this obsession. Every day, we use responsive tools to create YouTube channels, brand sites, and Facebook Apps that automatically optimize for every imaginable form factor. Stay tuned for news about how we intend to help brands and agencies embrace responsive design coming soon.
