| News and Updates |
AdAge + Thismoment + Altimeter Webinar
Targeting the Dynamic Customer: Understanding the Next Phase of Enterprise Brand Marketing
 Join us for a free webinar presented by Jeremiah Owyang – Industry Analyst at Altimeter Group and Vince Broady – Founder and CEO, Thismoment.
Yielding over 500+ buying permutations in the consumer lifecycle, the Dynamic Customer Journey has firmly collided with the necessity for enterprises to deliver the most relevant content, at the most relevant time, via the most relevant channels. With an overwhelming number of enterprise brands who must now reach their social customers while adhering to global compliance rules, corporate governance and security, and maintain their long-term digital assets, how should enterprise brands think about the technologies they adopt to manage those disparate touch points while satisfying these unique challenges.
Date & Time: September 12, 2012 at 2:00 PM ET
Cost: Free
Click here to Register |
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| White Paper Download: Facebook Timeline For Brands – Everything You Need To Know
 Take full advantage of the Facebook Timeline – Read the Thismoment white paper to learn about effective ways to customize your brand’s Timeline for a more engaging social media presence.
This white paper covers:
- Do’s and Don’ts: Cover Image & Profile Picture
- How to create and manage Custom Tab Apps?
- What are the benefits of Pinned & Highlighted Posts?
- What is Reach Generator?
- What are the benefits of Facebook Premium?
- Know more about Facebook’s new feature: Facebook Offers
- How you can manage your Facebook Presence
Click here to download the white paper for free! |
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| Thismoment Announces Industry-First Facebook Open Graph Publishing Tool for Brands
 After Facebook announced their Open Graph in September 2011, marketers have been looking for ways to enable Facebook’s nearly one billion users to seamlessly share their brand experiences; however, the technical complexity involved has been cost and time prohibitive.
In answer to this challenge, Thismoment, pioneering developer of an Enterprise System for Social Brand Marketing, announced it will offer a new Facebook Open Graph publishing tool which will be included in a future release of its Distributed Engagement Channel (DEC).
Read More…
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| Moments You Might Have Missed – Olympics Special Edition
 It’s Olympics season again! The world’s best brands have launched marketing campaigns cheering teams and celebrating the games, across social media. Thismoment is proud to be associated with these special brand experiences, powered by DEC, running on Facebook, YouTube, brand sites and mobile.
Read More…
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| From the Thismoment Blog |
| This section features recent posts from our company’s blog.
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| Social Media for Entertainment Brands: Three Best Practices
 Social Media has revolutionized the TV/movie-watching experience. From posting about movies while watching them to watching shows after reading reviews on social sites, today’s audiences are constantly connected. This makes it imperative for entertainment brands to integrate social media with the overall promotional strategy. The social influence in the entertainment business is such that every film or show’s launch is almost always preceded by massive social media push. How can entertainment brands get closer to social success?
Read more… |
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| Marketing to the Mobile Consumer: 3 Best Practices for Social Brands
 In social media years, the concept of mobile marketing is fairly recent. However, users’ increasing preference to access social sites from their mobile devices makes it imperative for brands to be where their consumers are. This means this space is far from saturation and is expected to thrive as a digital marketing platform in the coming years.
Read more… |
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| Calls To Action and Their Direct Impact on Social Media Success
 While social media is largely about generating awareness and brand building, brands also want to improve revenues and see measurable results. This means promoting their products and services on social sites. However, most social marketing ‘how to’ guides caution against building content that sounds too promotional, which presents a new challenge for brands. How are compelling CTAs helpful in such instances? How can brands create great CTAs?
Read more… |
| Product Updates |
| A few of Thismoment’s new DEC product features announced this month.
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| Improved Geo-Targeting Deployed Across All DECs
Thismoment has upgraded to a new provider of geo-location lookup data, NeuStar, which is now the default provider of geo-location for all DECs. This improvement in geo-targeting capabilities translates into seamless functioning of DECs and a lot of happy customers.
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| Conversation Module Enhancements
Based on successful large-scale events for Acuvue and Coca-Cola, Thismoment has made significant improvements to ensure the performance reliability of the Conversation Module.
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For additional information on any of these features, please write to support@thismoment.com
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| Moments of the Month |
| Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
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| Microsoft Office Urges Users To Try Office 365
 Microsoft urges users to try out the latest version of their Office 365 on this DEC. Besides getting a sneak preview at the next generation of Office, this DEC, developed by Thismoment, allows users to browse through the latest news and press coverage. Users can also submit their queries in the Microsoft Office forum and download wallpapers.
Facebook |
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| Lexus Promises Fans The Ultimate Test Drive
 Marketed as the “world-class supercar”, the highly anticipated Lexus LFA promises sheer driving euphoria.
Created on Thismoment’s DEC platform, the all-new LFA is promoted through the “Unleash the LFA” contest, which promises fans the “Ultimate Test Drive”. The contest offers one lucky person the chance to test-drive the LFA as part of Lexus’ “Golden Opportunity Sales Event”. The winner also gets to spend a day at the Skip Barber Racing School and meet professional race-car driver, Scott Pruett.
Facebook |
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| Coca-Cola Celebrates 2012 Olympics With Mexican Consumers
 One of the sponsors of the 2012 London Olympics, Coca-Cola is leaving no stone unturned as far as celebrating this year’s event is concerned.
Aimed at their Mexican consumers, Thismoment’s Coca-Cola Olympics DEC allows users to experience the games by watching the live-stream of the opening ceremonies, various competitions and closing ceremonies. Besides watching exclusive videos, users can find out what Coca-Cola will be doing at this year’s event.
Brand Site | Mobile | Facebook | YouTube |
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| James Franco Gets Behind The Lens For 7 For All Mankind
 James Franco’s collaboration with denim brand, 7 for all mankind, sees the actor get behind the lens to direct a series of short films.
Thismoment’s DEC for 7 for all mankind features Franco as he follows models and actors around various places in Hollywood such as a cemetery, a tattoo parlor etc. Users can browse through videos, view photos, learn more about the actor and check out the must-have items from the campaign.
YouTube |
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Want to know more about Thismoment DEC? Click here to request a demo!
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Learn More About Thismoment |
| Thismoment delivers an Enterprise System for Social Brand Marketing, called the Distributed Engagement Channel (DEC). Used by more than 150 Fortune 500 brands, DEC is a real-time platform for managing a brand’s digital presence across multiple sites and devices. Thismoment DEC enables companies to build beautiful, engaging and consistent global brand experiences combining official and user-generated content, real-time conversation, promotional modules, and social sharing functionality. On the backend, DEC provides powerful workflow and moderation tools, comprehensive analytics, and APIs for custom development, all on massively scalable cloud-based infrastructure. Deployed in more than 43 countries and 60 languages, DEC powers over 300 channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands.
To learn more, please visit www.thismoment.com. |
