This month’s special feature is a webinar presented by Jonathan Eccles – Product Manager, Social Integration, Thismoment. Join us for a free webinar on Facebook’s Open Graph and what this means for the larger semantic web and how it impacts brands.

Highlights of the webinar include:

• What is Open Graph and Publishing Actions?
• What does it mean for web users and brands?
• How does it change how people share their experiences?
• Will we see similar offerings from other social networks?

Date: Wednesday, August 8, 2012 – 11 AM to 12 PM PDT
Cost: Free

Click here to Register

Ivan Fernandes, MediaCom’s Global Head of Social Media Technology, spoke to Thismoment CEO Vince Broady for the MediaCom Social Media Technology Thought Leader Interview Series.

Key takeaways from this session include:

• Social is just one of many ways that news about brands travels farther and faster than ever before; you have to be more focused than ever on delivering value day in and day out.
• The value in social media technology will be measured in terms of the speed with which it allows brands to read, react and amplify across multiple channels and countries.
• Focus on how to handle the change in social versus optimizing for the current state of social: be wary of wasting a lot of time and money solving yesterday’s problems.

Click here to read the entire interview (PDF)

Thismoment has been featured in Altimeter’s latest report title “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media”. This new research report, co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today’s media landscape, and provides a success checklist and actionable recommendations for converged media deployment.

Click here to read the full report

The increasing pressure to look for new ways to engage and retain consumers has made brands vulnerable to social media fatigue. Additionally, the recent proliferation of social platforms and increase in mobile users means brands have to constantly stay on their toes and churn out original content regularly. How can brands manage their social presence and keep exhaustion at bay?

Read more…

Besides being the preferred platform for uploading and distributing videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging with customers. With the emergence of YouTube as a powerful social branding platform, we can expect to see an increase in the deployment of UGC campaigns over the next few years.

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From Facebook to Pinterest, brands today are present on multiple social channels. However, when it comes to successfully managing their social presence, especially in terms of engagement, it’s crucial to have a solid business plan. Keeping this in mind, today’s marketers are investing only in those social platforms that will help fulfill their objectives, reusing content, and striving to maintain consistency across all channels.

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The modern marketer believes in establishing strong, emotionally connected relationships with consumers. With the increased focus on building relationships, brands’ social engagement strategy will be more customer-centric. Over the next few years, there will be an increase in brands leveraging UGC and using brand-ambassadors to improve engagement, while going easy on the sales talk.

Read more…

Thismoment’s deep YouTube integration now allows customers to manage their YouTube video titles and descriptions directly within the CMS. Two new options, ‘Pull from YouTube’ and ‘Push to YouTube’, are now available directly within the Content Edit window. On authorization of the YouTube account for the video in question, users can update the title and description with one click.

The web is moving closer to sending all of their traffic over HTTPS. This has made it imperative for the apps and iframes that load within those environments to also utilize HTTPS. To avoid the “this page contains insecure content” alert from popping up, going forward, all new DECs will be spun up with HTTPS from the start.

Japanese automaker, Nissan, has produced an extensive range of mainstream cars, trucks, sports cars and also manufactures a range of luxury models branded as Infiniti.

Thismoment’s DEC for Nissan UK is a real treat for motorsport fans. Users can check out what Nissan has been up to at Le Mans, learn more about their GT Academy and browse through various videos. Users can also know more about the products in the Nissan line up and participate in the GT Academy contest on this DEC.

Brand Site

Using Thismoment’s DEC platform, Intel Corp. has launched their ‘A Momentary Lapse’ UGC contest. To participate, users are required to submit a photo or a time-lapse and/or slow motion video to win $50,000 in prizes, including Dell XPS Ultrabook™ devices, Canon camera packages and Cyberlink editing software. The winner will also be featured in an Intel advertisement.

This DEC also allows users to view inspirational videos, learn slow-motion photography techniques and browse through the submitted entries.

YouTube

Tyler Perry’s search for a talented fan to join the cast of his next production is almost complete. The actor, writer, director and producer of Lionsgate’s Madea’s Witness Protection, has selected 10 finalists from the submitted entries.

Created on Thismoment’s DEC platform, the UGC contest required fans to audition for the role by recording and uploading videos of themselves. This DEC features the submitted entries and top ten videos. Users can also learn more about the film.

YouTube

Oracle Corp is a developer and marketer of computer hardware systems and enterprise software products, especially database management systems.

The Oracle DEC features informative videos that focus on the company’s Customer Experience Revolution campaign. Users can browse through consumer stories and watch what Oracle visionaries have to say, among other things. The DEC also encourages users to register for the “Oracle Open World” event and join the Customer Experience revolution.

YouTube

To learn more, please visit www.thismoment.com.