May 22, 2012

Using Pinterest To Effectively Market and Promote Your Brand

Join us for a free webinar that will examine how companies are connecting with consumers through Pinterest, and help you map out an integration strategy that makes sense for your brand.

Date: Thursday, May 31; Time: 8:00am PT/11:00am ET
Length: 60 Minutes
Cost: Free

During this webinar, we will discuss:

• Pinterest’s Phenomenal Growth
• Why Marketers Should Take Notice
• Creating a Pinterest Content Strategy
• Publishing Content to Pinterest
• Best Practices: Do’s and Don’ts

Click here to Register!

Don’t miss the ISSMM – CONVERGE 2012 marketing event for business professionals. At CONVERGE 2012, you’ll have two full days to meet, learn from, and network with experts from social media, search marketing and mobile.

On the first day of the event John Bara, SVP and Chief Marketing Officer, Thismoment will speak about “Social Media Engagement and Brand Monitoring”.

Date: Tuesday, June 5, 2012 at 8:00 AM – Wednesday, June 6, 2012 at 5:00 PM (PT)
Venue: Silicon Valley Marriott, Fremont, CA

Learn more…

The Evolution of Facebook: What This Means For Marketers

While some brands embraced the Timeline, there were others that simply migrated. For brands that aren’t taking advantage of the huge marketing opportunities the Timeline offers, Thismoment’s research suggests they get started. From ‘pinning’ and ‘starring’ content that’s worth sharing, to sharing offers posted on their Timelines, Facebook’s new layout has given brands the perfect platform to share their content with consumers.
Read more…

Facebook Timeline for Brands: 3 Essential Tasks for Marketers

For brands looking to leverage the Timeline, there are several ‘How-To’ guides that highlight the importance of content, Cover Image and other features. However, there are other highly important tasks that brands need to include in their Facebook marketing checklist. These include presenting the content in an easily digestible manner, revamping brand image and planning the ‘post-like’ phase.
Read more…

Making the Most of Pinterest for Marketing

The sudden popularity of Pinterest has left every marketer wanting a piece of the Pinterest pie. The growing focus on visual content in online marketing means Pinterest’s launch was perfectly timed. Although rather new, Pinterest is currently an important chapter in every brand’s marketing guide and looks to stay this way for a long time.
Read more…

New Facebook: Getting Over the Lack of Default Landing Pages

One of the most discussed Timeline changes is the absence of default landing pages. While fans appreciate not being forced to ‘like’ a page to view its contents, for brands the change meant increased opportunity to create authentic fans. Although Facebook decided to do away with the welcome tab, it more than made up for with other Timeline features.
Read more…

Right to Left Language Support

Thismoment’s DEC templates are now designed to support languages that read from right-to-left, including Hebrew and Arabic. The ‘Page Language’ option allows users to select the desired language. On selecting a right-to-left language, the front-end page will be displayed with the modules and text oriented from right to left.

Top Shelf Module

Thismoment has launched a new DEC module which features a navigation system that lets users rearrange a carousel of images and pages. These can be linked internally between multi-page DECs or out to other web pages.

For more information about these new features, contact support@thismoment.com

AllState Uses DEC to Promote ‘It’s March and it’s Mayhem’ NCAA Campaign

Personal lines insurer, Allstate Corp, sells Auto, Home, Life and Business insurance and specializes in Retirement and Investment products and Banking services. The company is the official Corporate Partner of NCAA March Madness and the Final Four.

Powered by Thismoment’s DEC Advanced platform, AllState’s YouTube channel promotes the company’s insurance business in the ‘It’s March and it’s Mayhem’ NCAA campaign. Encouraging users to ‘Be Protected’, the campaign features humorous videos of various things that could go wrong. Additionally, the Allstate DEC features other campaigns, offers personal safety tips and helps customers find local agents, among other things.

YouTube

Ford Fiesta’s New Campaign: ‘What would you do for a Fiesta?’

The first phase of Ford’s ‘Fiesta Ready Pa’ Tu Mundo’ (Ready for Your World) contest was launched earlier this year. As part of their strategy to market to the Latino community, the UGC campaign asked participants ‘What would you do for a Fiesta?’

The second phase of the campaign, powered by Thismoment’s DEC Advanced platform, has been launched. Users are encouraged to vote for their favorite entries on YouTube and Facebook. The participant with the highest number of votes stands a chance to win the new Fiesta.

YouTube | Facebook

Fox Allows Fans to Join the ‘Discover Prometheus’ Journey

20th Century Fox’s sci-fi flick, Prometheus, is the story of a team of explorers, who are looking for the origins of mankind on Earth. The journey takes them into the darkest corners of the universe, where they fight to save humanity.

Set for release on 8th June and powered by Thismoment’s DEC platform, the YouTube channel for the film features videos and photos. The Prometheus DEC also features the recently launched advanced Discover tab. The tab’s “star map” theater visualizer allows fans to watch videos and download content. Fox Studios will update contents of tab in the weeks leading up to the film’s launch.

YouTube

Twilight Finale Set to Bring Mega-Franchise to its Climax

Here’s some good news for the Twilight fans. The conclusion to the series, The Twilight Saga: Breaking Dawn-Part 2 is set to hit theaters on 16th November 2012. The Lionsgate and Summit Entertainment joint production will see the Cullens protect their child, Renesmee, from a false allegation that puts the family in front of the Volturi.

Built on Thismoment’s DEC Premium platform, the film is promoted on YouTube, a brand site, Facebook and MySpace. The Twilight DEC allows users to watch the new and previous trailers, order the series’ DVDs online, get real-time updates and check out photos.

YouTube | Brand Site | Facebook | MySpace

Oakley Inspires Audiences with ‘Beyond Reason’ Campaign

Global sports brand, Oakley, launched the ‘Beyond Reason’ campaign as part of their 2012 London Olympic Games sponsorship. The campaign, which celebrates partnerships between artists and Olympic athletes who inspired them, showcases how these athletes approach their performance through a distinct, personal lens.

Created on Thismoment’s DEC Basic platform, the campaign is promoted on YouTube as well as on Facebook. The Oakley DEC allows users to watch inspiring videos featuring the likes of Lolo Jones and Javier Gomez. Users can also participate in Oakley’s ‘Ultimate Team USA Experience’ to win a trip to London, or browse through the company’s range of sports and lifestyle products.

YouTube | Facebook