May 2, 2012

Using Pinterest To Effectively Market and Promote Your Brand

Join us for a free webinar that will examine how companies are connecting with consumers through Pinterest, and help you map out an integration strategy that makes sense for your brand.

Date: Thursday, May 31; Time: 8:00am PT/11:00am ET
Length: 60 Minutes
Cost: Free

During this webinar, we will discuss:

• Pinterest’s Phenomenal Growth
• Why Marketers Should Take Notice
• Creating a Pinterest Content Strategy
• Publishing Content to Pinterest
• Best Practices: Do’s and Don’ts

Click here to Register!

Facebook Preferred Marketing Developer Program

Thismoment is now a founding member of the Facebook Preferred Marketing Developer Program (PMD). The PMD membership gives Thismoment a depth of access to information and resources, boosting the company’s ability to deliver effective and fun Facebook Pages and Applications to their existing and future customers. While awarding this membership, Facebook recognized Thismoment’s core expertise in Pages and Applications in the DEC Content Management System.
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Social Engagement Strategy: 5 Tips for Brand Ambassadors

Having a social media presence is merely the tip of the iceberg. To win in a highly competitive digital space, it is important for brand ambassadors to commit to a long-term strategy that will ensure brands’ success with social engagement. As a brand ambassador, you can begin by defining how and why you’re going to interact with your audience by adhering to these 5 crucial guidelines: learn, voice, collaborate, measure and commit.
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Content Marketing: Driving Higher Engagement with More Visual Content

Today’s global audiences have short-attention spans and would rather not sift through heaps text. To ensure social media marketing success, marketers need to drive higher engagement with social-specific content. However, content marketing isn’t just about text anymore. Visual content (like Videos, Photographs, Live Streaming and User Generated Content) is finding its way into not just campaigns, but also into brands’ social pages. Powerful visual content holds audiences’ attention long enough to encourage engagement with the brand and then convert them into customers.
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Three Reasons Why Videos Should be Part of Your Online Marketing Strategy

Videos have the power to make marketing messages come alive; which is why most digital marketers today are incorporating videos in their social campaigns. Besides increasing engagement and improving returns, videos are a preferred medium for marketers as well as customers because of their increase visibility in search engines. Over the next few years, video, as a marketing channel, will witness rapid growth. For marketers, the choice is between incorporating interesting, creative videos or getting left behind.
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Embedded DEC Theater on Facebook

Thismoment now allows customers to embed the DEC Theater directly into their Facebook Timeline. While setting up a page in the CMS, visitors can select the ‘Embed DEC Theater’ option on the CMS for sharing that page. On enabling this option: a) Visitors to the page will see the same Facebook sharing option within the theater, but it will embed the theater within the user’s timeline and b) CMS users may post the theater directly to their official Facebook page from the CMS Pages page.

Spotlight Theater

In addition to the existing DEC Theatres, Thismoment has launched the ‘Spotlight Theater’. This theater has been especially designed for customers who want their content front and center, minus the distractions. Ideal for deploying campaigns that incorporate small number of photos/videos, the Spotlight Theater does not feature the thumbnail navigation of the Showcase Theater.

For more information about these new features, contact support@thismoment.com

Agilent Educates Customers About Company’s Work

Maker of electronic and bio-analytical measurement instruments and equipment for measurement and evaluation, Agilent Technologies was founded in 1999. Headquartered in Santa Clara, California, the company’s wide global footprint includes locations in Europe and Asia.

To educate customers about the company’s work, the Agilent Technologies YouTube channel was launched using Thismoment’s DEC Basic platform. This DEC incorporates four channels that were launched together. Each channel highlights Agilent’s four main business sections i.e. Chemical Analysis, AgilentLife, Technologies and Test and Measurement.

YouTube: AGILENT TM | AGILENT | AGILENT LIFE | Agilent Chemical Analysis

Don’t Trust the B—- in Apt.23

Due to premier on 11th April, Don’t Trust the B—- in Apt. 23 is ABC’s highly anticipated new American situation comedy series. The show centers on June, a naïve girl from the Midwest who moves to New York to find her dream job. When things don’t work out, June ends up moving in with Chloe, a con-artist.

Created using Thismoment’s DEC Basic platform, the UGC contest on the series’ YouTube page is open to US residents only. Going with ABC’s strategy to build pre-launch buzz, users are encouraged to submit either a video, photographic or written description of their funniest roommate story. The winner in each category is treated to a grand prize of three months free rent.

YouTube

The Intouchables Inspires People From Across the Globe

Based on the true story of a quadriplegic autocrat and a young man from the projects, The Intouchables is due for domestic release on 25th May. Promotional activities for this French film include a Facebook tab, YouTube channel and a Brand site, launched using Thismoment’s DEC Advanced platform.

In line with Weinstein’s strategy to generate pre-launch buzz and increase engagement, users are encouraged to share their most inspiring stories on Facebook. A randomly selected inspiring image will be the main photo on the film’s Timeline every day. That’s not all; the most inspiring photo or video selected each week wins a $100 iTunes gift card. The distinguishing feature of this DEC is the mosaic theatre on the Facebook tab and the brand site, to which all the approved entries are added.

Users can also watch the official trailer and view photos on the YouTube channel and Facebook ‘Media’ tab.

Facebook | YouTube | Brand Site

Dishonored Allows Users To Step Into An Assassin’s Shoes

Developed by Arkane Studios and published by Bethesda Softworks, Dishonored is set for release on the Xbox 360, PlayStation 3, and Games for Windows in 2012. The first-person Neo-Victorian stealth action video allows you to step into the shoes of a revengeful assassin framed for the murder of the Empress.

Created using Thismoment’s DEC Basic platform, the cinematic trailer for the game was launched on YouTube, Facebook and is optimized for mobile viewing. Besides watching the trailer, the Dishonored DEC allows users to checkout screenshots and pre-order their copies online.

Facebook | YouTube | Mobile

Acuvue Makes Your Dreams Come True

Disposable contact lens brand, Acuvue, is asking teenagers, “What Will You Do One Day?” The 2012 Acuvue 1-Day Contest, which started on 10th April, aims to make users’ dream come true.

Created using Thismoment’s DEC Advanced platform, the UGC contest is promoted on YouTube, Facebook and Mobile. To enter, applicants are required to upload a short video describing what they aspire to do one day. Besides spending one day with a celebrity mentor who will help the winners achieve their dream, five entrants with the highest votes stand a chance to win $1,000. The Acuvue DEC also allows users to check out last year’s winners and get five days of free 1-Day Moist contacts.

Facebook | YouTube | Mobile