The Emergence of Mobile as a Social Marketing Channel Users’ increasing preference to access social sites from mobile devices has made it imperative for brands to be where their consumers are. In this age of digital Darwinism, there are the likes of Coke and P&G who consider mobile marketing to be an extension of their […]

Moments that MatterJuly 2012 This newsletter is brought to you by Thismoment, the world’s leading Enterprise System for Social Brand Marketing. News and Updates Thismoment Webinar Series: Facebook Open Graph – Owning Your Verbs To Own Social This month’s special feature is a webinar presented by Jonathan Eccles – Product Manager, Social Integration, Thismoment. Join […]

Thismoment has been featured in Altimeter‘s latest report title “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media”. This new research report, co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today’s media landscape, and provides a success checklist and actionable recommendations for converged media deployment. This industry secret […]

Although social media is largely about brand building and generating awareness, the truth is, brands also want to see measurable results and improve revenues. However, most social marketing ‘how to’ guides caution against building content that sounds too promotional, which creates a new challenge for brands. Compelling Calls To Action are Critical to Social Success […]

Keeping Up with the Social Consumer Although the increase in brands’ online marketing budgets indicates that the social marketing space will continue to thrive, this also increases the pressure on marketers to look for new ways to engage and retain consumers. This growing pressure to keep up can make brands vulnerable to social media fatigue. […]