We’ve pushed the newest version of our platform to all 3.0 DECs. Here’s a look at what’s included in the release. Push/Pull Content Updating to/from YouTube As a demonstration of our deep YouTube integration our customers may now manage their YouTube video titles and descriptions directly within Thismoment’s CMS. Two new options, ‘Pull from YouTube’ […]

Ivan Fernandes, MediaCom’s Global Head of Social Media Technology, spoke to Thismoment CEO Vince Broady for the MediaCom Social Media Technology Thought Leader Interview Series. Key takeaways from this session include: Social is just one of many ways that news about brands travels farther and faster than ever before; you have to be more focused […]

Why YouTube Should be Part of a Brand’s Social Marketing Arsenal Unlike earlier, when social media meant only Facebook or Twitter, marketers today consider YouTube to be a powerful social marketing and branding channel. Besides being the preferred platform for uploading videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging […]

From being present on Facebook and YouTube, to testing the waters with newbies like Pinterest, brands today are present on multiple social channels. According to recent studies: 74% marketers felt it was important to have a Facebook presence, while 57% actually advertised on the site (eMarketer). Facebook (74%) and YouTube (45%) were among the top […]

It’s not uncommon to find brands measuring their social success by the number of ‘likes’ and followers they have. These are, undoubtedly, crucial engagement metrics and show that people are interested in your brand. However, the modern marketer wants more than to amass ‘likes’ and prioritizes establishing strong, emotionally connected relationships with consumers. To find […]