Latin American youth embrace social engagement media, magnifying Coca-Cola’s brand across Facebook, YouTube, and mobile platforms Mexico City / San Francisco – June 6, 2012 – Coca-Cola is changing the way it reaches the youth market in Latin America in a year-long social media campaign in Mexico and throughout Latin America. In partnership with social […]

Social Brand Building: Why Some Brands Thrive, While Others Barely Survive Social media presents new challenges to marketers everyday. From PR crises to the prospect of getting lost in an overcrowded space, social brand building is not easy. Yet, the likes of Coca-Cola and P&G are thriving. What differentiates these winners from the brands that […]

Where Does Brand Building Figure in Marketers’ Priority List? Unlike their traditional counterparts, the one thing that’s notable about today’s social-savvy brands is that they’re more sensitive to consumer needs. Consumers today place great emphasis on qualities like trust and transparency, while pricing is becoming less important. According to the 2012 CMO survey: “Brand value […]

Social Media: Now a Fundamental Part of Brand Building In today’s connected world, not having an active social presence is no longer an option for brands. Most marketers agree that the lucrative returns of promoting their brands/products on social media are big motivators. However, the path to social success begins with a solid brand building […]

May 22, 2012 Newsletter Volume 1, Issue 5 Welcome! This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile. Thismoment Webinar Series This month’s special feature is a webinar […]