With more than 800 million monthly unique visitors, 4 billion hours of video viewed streamed every month and the number of YouTube-based campaigns growing exponentially, YouTube has become a key marketing channel. From Super Bowl campaigns like Audi’s 2012 “Vampire Party” to promotion for major motion pictures like The Dark Knight Rises to user-generated content, […]

Facebook has announced a major addition to its social network – a smart search engine it has called “Graph Search“. The feature allows users to make “natural” searches of content shared by their friends. Based on the limited information available so far, Graph Search seems to be an innovative take on search and recommendation engines, […]

Moments that MatterJanuary 2013 Newsletter This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences. News and Updates Thismoment Webinar Series: Unlocking the Power of YouTube Brand Channels With daily views topping 3 billion, a new guide-centric redesign and meteoric mobile growth, YouTube is more important than […]

2012: The Year that Was 2012 witnessed YouTube’s continued rapid growth as a social marketing channel. From 35 hours of videos uploaded every minute as of late 2010, and 48 hours reported in May 2011 to the current 72 hours, YouTube is certainly showing no signs of slowing down. The percentage of companies with branded […]

2012: A Brief Recap If 2011 was a good year for social media, 2012 was even better. This was the year when brands more than just integrated social media with their overall marketing mix. Taking things to the next level, brands made social media a vital part of their marketing arsenal by allocating budgets, optimizing […]