Consumer vs. Branded Viral Content, Is there a Difference?

Oct 22, 2014

We recently ran a story about how brands can increase their odds of creating viral content; it’s a great story. It’s so great that it got me to thinking: how are the tips in that story different from the tips I might offer to consumers trying to make viral content of their own? Well, let’s […]

For The Future of Digital Cards, Look To The Past

Jun 12, 2014

Without question, the web is now buzzing about what web cards, (a la Google Now), bring to the table, but the idea of content-rich “cards” has been around for a long time. Let’s take a look at how collectible card games can offer insight into this burgeoning UX metaphor. There is a specific market out […]

Playing with Cards: The New User Experience

May 20, 2014

With the likes of Facebook and Twitter now using cards as the primary way to display content, it is time to reevaluate how we interact with the web. Interactive digital cards not only display information to the user, but also entice the user to play with them. The depth of the card format allows users […]

Cards Are The Future (Of Digital Marketing)

Jan 7, 2014

It’s a new year and that usually means it’s time to bat around predictions for the coming year. So, I’d like to add one prediction for the future of digital technology in 2014. In short, “cards” are the future. I stumbled on Paul Adam’s blog post about digital content cards and completely agree that cards are the […]