Never before have brands had so much creative marketing opportunity at their fingertips, but faced so many challenges at the same time.
Driven by powerful social, mobile and content marketing trends, brand strategies are evolving. The mission remains the same: create meaningful connections with customers and convert them into market share. The landscape, however, has changed.
Today’s digital marketer faces challenges at every turn. Production resources are strained. Assets are scattered across teams and systems. New distribution channels are constantly emerging, while others are changing and reducing brand control. Mobile experiences are broken and inconsistent. Digital touchpoints are increasingly shallow and fragmented.
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OPPORTUNITIES |
CHALLENGES |
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Real-time marketing on mobile devices |
High expectations of brands to meet real-time, always-on consumer demands |
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User Generated Content (UGC) |
Overwhelming volume of UGC & legal risks if rights aren’t tightly managed |
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Advanced user-level analytics |
Big data is powerful, but finding signals in the noise is a huge challenge |
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Densely populated social channels |
Connecting with consumers in an authentic manner in an oversaturated environment |
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New & massively growing social channels |
Choosing which one to build content for, and standardize on (MySpace, anyone? Anyone?) |
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Cloud-based asset & campaign management |
Figuring out how to synchronize and normalize all assets into a globally unified system |
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Native mobile device & OS functionality |
Thousands of devices, screen sizes, operating systems = massively overblown content optimization requirements |
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Authentic storytelling = engaging marketing |
Resource-constrained marketing teams are overwhelmed with content expectations |
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Outstanding content-enabling technology |
986 different point solution technology vendors in the latest LumaScape! |
Are you feeling the strain of any of the content marketing challenges listed above? You’re not alone. About 90% of consumers want more content from brands. And, only 10% of consumers are satisfied with the quality of content they get from them. This content conundrum isn’t limited to just one company, one agency or one vertical. It’s pervasive, and it’s stifling marketing teams across the globe.
But, there’s hope.
Brands like Frito Lay, Levi’s, Sephora and Intuit are staring these requirements in the eye, and embracing the opportunity. They’re creating unique and authentic stories and delivering engaging experiences to their diverse audiences. They’re leveraging UGC, and mashing it up with brand-created assets to build award-winning content marketing programs.
And, they’re handling it at Enterprise scale.
These brands view content marketing much like a DJ views music. The DJ finds great music from a library of songs and artists. He curates his collection, and mixes different playlists for different situations. He shares his playlist with his audience, allowing them to enjoy the music. The DJ feels the mood of the dance floor, and plays music that gets the audience even more fired up. It’s an infectious cycle of content and engagement.
DJs mix music. You mix rich digital content. 
Learn more about what it means to be a Brand DJ in our eBook.
Today, we’re proud to announce our new product to the world—Thismoment Content Cloud. Content Cloud is an end-to-end content marketing platform that empowers brands to be their own Brand DJ. With Content Cloud, you’ll be able to effortlessly find, mix and share content, and create unique and engaging stories for your audience that deliver results. (Read the press release here)
We built Content Cloud to turn those Challenges into Solutions.
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CHALLENGES |
SOLUTIONS |
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High expectations of brands to meet real-time, always-on consumer demands |
Content Cloud real-time Playlists and UGC stream |
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Overwhelming volume of UGC & legal risk if rights aren’t tightly managed |
Content Cloud UGC Closed Loop Consent (CLC) for industry-best usage-rights management |
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Big data is powerful, but finding signals in the noise is a huge challenge |
Content Cloud user-level data and metrics for smart content optimization |
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Connecting with consumers in an authentic manner in an oversaturated environment |
Content Cloud social cards and feeds that drive engagement and performance |
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Choosing which one to build content for, and standardize on (MySpace, anyone? Anyone?) |
Content Cloud optimizes content for any social feed without any custom development |
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Figuring out how to synchronize and normalize all assets into a unified, global system |
Content Cloud open architecture and meta data normalization for easy content discovery and collaboration |
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Thousands of devices, screen sizes, operating systems = massively overblown content requirements |
Content Cloud mobile-first approach and responsive design to meet all screen and device requirements |
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Resource-constrained marketing teams are overwhelmed with content expectations |
Content Cloud plug-and-play UI makes finding, mixing and sharing content easy |
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986 different point solution technology vendors in the latest LumaScape! |
Content Cloud integrates with the industry’s most prominent point solutions, and gives you the first end-to-end content marketing platform! |
