thismoment’s swanky new Page Timeline Today’s fMC, or Facebook Marketing Conference, yielded a motherload of Facebook product announcements representing the natural evolution of concepts introduced at last year’s f8. This time, the audience was full not of coders and geeks, but rather agencies and marketers looking to grasp the continually growing tidal wave of Facebook’s […]

Listening & Engaging in the Social Age Most marketers agree that listening to conversations and engaging with customers are crucial aspects of a robust social media plan. However, the purpose of social listening and engagement is not just centered on crisis identification and management. The research team at thismoment unearthed some interesting studies on how […]

This past Sunday, the Denver Broncos extended their nonsensical streak of wins to seven straight.   For those who don’t have a Denver-centric frame of mind and may not know, the Broncos were led at quarterback by Tim Tebow – a controversial player with a pristine image (not only because of his devout faith but also […]

As I was successfully herding my seven-year-old son towards his carpool ride this morning, I had an epiphany; managing a child is a lot like handling a customer. Now don’t get me wrong, I’m not comparing my customers to children (although, on occasion, we’ve both acted as such); I’m simply saying that I’ve learned at least five things […]

Historically, the idea of “conversation management” has been very one-way.  I take my message, send it everywhere I want it to go, then sit back and watch my communities buzz like Daytona Beach Spring Break. Problem is–those communities are still siloed; they can’t talk to each other. An alternative approach would be to think of […]