As a Bears fan, watching the Super Bowl was a fairly emotionless experience – at least until the ads air. While my uncle taught me to root for ‘injuries’ when the Bears aren’t playing, this year, I felt it would be more honorable to root for great ads. At $4.5 million a pop for one […]

One lazy Sunday afternoon, I was scrolling through my Instagram feed and realized that the majority of the content I “follow” is fashion-related. And, the producers of that content aren’t my friends or people I know, but rather famous fashion bloggers. I found myself caught in a trap of never-ending engaging fashion content, beauty tips […]

  Never before have brands had so much creative marketing opportunity at their fingertips, but faced so many challenges at the same time. Driven by powerful social, mobile and content marketing trends, brand strategies are evolving. The mission remains the same: create meaningful connections with customers and convert them into market share. The landscape, however, […]