You know that moment when you’re sitting in the restaurant and you hear the sizzle of a far off Fajita plate coming your way? As it gets closer you begin to salivate and you feel an overwhelming joy as you anticipate your first bite? This sound, the sizzle, triggers a deep emotional connection. The same […]

Cisco social strategist and comedian, Tim Washer, discusses his approach to content marketing One of my favorite examples of compelling content produced by a business-to-business (B2B) company is the Cisco Valentine’s Day video. To tell a compelling story that is so outstanding that people want to share it with their friends is great, and to […]

Clickbait is to content marketing what smoking is to living: you’ll get your high (metrics), but you will be judged harshly, and eventually, the clickbait will kill you. It’s common sense that misleading readers in order to inflate clicks is bad. However, using clickbait is tempting because we’re under immense pressure to grow an audience […]

5 questions to ask before you post… The media loves pointing out the foibles, missteps and outright cringe-worthy mistakes that brands make on social media. While it’s an amusing, lesson-filled pastime that’s pretty darn easy to do, brands don’t love this type of attention (who would?). Ironically, these social media mistakes are amplified through the […]

User-generated content (UGC) adds a layer of authenticity to a brand’s marketing. By showcasing what other consumers think and how they use a product, UGC builds on the characteristics—such as relatability and trustworthiness—that brands want to focus on to drive engagement and win the hearts of consumers. Your customers want confirmation of their brand choices, […]