Posting the same content everywhere means your content is not optimal Hello, my name is Jason and I’m a “same content poster.” I rarely differentiate my content by channel. And now you say, “Hi, Jason!” Doesn’t it feel like admitting you post the same content on different networks is like attending a support meeting? We’ve […]
The boundary between physical and digital life has become so blurred that a new adjective is being used to capture the phenomenon: ‘phygital’. In late October, the concept of phygital retail landed on front pages with the announcement that Lowe’s is testing two retail service robots in a San Jose store. Of course, the sci-fi […]
When I read the news about the beef between Taylor Swift and Spotify yesterday I couldn’t help but to think of Ann Handley. Yes, Ann Handley, of MarketingProfs, Everybody Writes, Tiny Houses and content marketing fame came to mind as I read about T-Swizzle pulling her music off the popular music-streaming site, Spotify. And no, […]
3 Tips for Incorporating User Reviews Into Your Marketing Strategy Last month we published an article about user-generated reviews and how they impact consumer brands and their connection with customers. That article got us to thinking about whether this subject had bleed over to B2B. Do B2B Customer Review matter as much as B2c user reviews? […]
Let’s face it, there’s a lot of content noise in the world. As marketers, we are constantly looking for great ways for our content to cut through that noise and speak to our respective audiences. As you well know, that’s a tall order. Well, I have good news and bad news! Which do you want […]
