Fanpage Karma study shows emotional triggers drive interaction A few weeks ago, I told you that the key to driving engaging content is to ask one question, does this piece of content make my audience say, “Holy Smokes! That’s __________!” (Insert adjective here.) My theory, if your audience says “Holy Smokes,” they’re more likely to share, […]
In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, […]
For content creators, the daily work of creating great content can feel like off-road driving in a pickup truck filled with glass milk jugs. You hit the dirt road loaded with rich ideas, and then they all start to crack, spill and mix together at the computer. Each time your try to write a sentence, […]
Nothing provides a gut check like a question from the parody king The first Weird Al Yankovic song I really liked was a hidden gem on his Even Worse album called, “You Make Me.” It was a style parody of techno band Oingo Boingo and featured a string of absurdities and insults as if the […]
We recently ran a story about how brands can increase their odds of creating viral content; it’s a great story. It’s so great that it got me to thinking: how are the tips in that story different from the tips I might offer to consumers trying to make viral content of their own? Well, let’s […]
