Big brands just eat up research on millennial marketing. Why? Because this demographic lovvvves to buy stuff. In fact, it is estimated that they spend $600B a year and are predicted to gobble up the biggest combined purchasing power in history. One of the most important insights brands can leverage is the fact that 50% […]
If aliens crash landed on Earth, and the United Nations asked me to teach our visitors about human beings, I would give them a box of Cards Against Humanity (CAH). In my humble opinion, this game has a more honest and varied set of stories about humanity than any book, movie or website – even Wikipedia. […]
If you’re reading this, you’ll likely agree that user-generated content (UGC) is a hot trend in content marketing. You’ll likely further affirm that user-generated reviews are a key part of UGC. When consumers love your products and tell their peers via review, your brand benefits. However, getting customers to review your products is only the first step. […]
Most everyone in digital marketing has either heard or uttered these four words: “Make it go viral!” But as we all know, there is no guaranteed formula for creating viral content. The good news is that there are tried-and-true ways to increase the odds that it will spread like wildfire. We ran across a fantastic […]
When Ann Handley and Joe Pulizzi speak, content marketers listen! (Unless they’re late for a walk with their dogs, then they listen later…) Truly great content engages, and last Saturday, as I read through the 2015 content marketing trend report from MarketingProfs and the Content Marketing Institute, I lost all track of time. I was […]
