According to the fictitious research firm in the back of my brain, 90 percent of all branded content online needs a lot of help. Heck, it might be 95 percent. Why aren’t more brands creating engaging content? If you don’t believe me, try finding a few examples of great brands that create engaging content. Go […]
Content marketing has changed the landscape of brand marketing and advertising… so why hasn’t content done the same for rep enablement across your sales and customer support organizations? There is an opportunity for marketers to create better, smarter content to benefit every corner of business. While we do talk about better, smarter content quite a bit […]
What’s the difference between jumping from space, producing a blockbuster film and cross-dressing as a female flight attendant on your competitor’s airline? Very little if you view each example as corporate content. On October 14, 2012, over 8 million people watched Felix Baumgartner jump from a balloon 24 miles above the Earth during Red Bull […]
User-generated content (UGC) is the wave of the future for content marketing. Customers and fans are ready, willing, and able to provide content such as reviews, status updates, social shares, videos, and photos, aka social proof, for products or brands they like and respect. And they are more than ready, willing, and able to seek […]
Do you think anyone knew who Elvis Presley was before 1954? Nope. At least, no one outside of Memphis, Tennessee knew of him. But, as soon as he plugged his sound into Sun Records and radio stations began playing “That’s All Right,” he was heard. Elvis had the content, but he still needed a path […]
