Winning in today’s competitive digital space requires creating content that generates conversations around your brand. This explains why brands the world over are designing social-specific content – to drive higher engagement. Thismoment unearthed some interesting studies which indicate that increased visual content (Videos, Photographs, Live Streaming, User Generated Content) is the direction where social media […]

Some companies jump onto the social media bandwagon with enthusiasm… running campaigns, promoting their brands etc, only to find their pages resembling virtual ghost towns after the fervor fizzles out. The featured content is soon outdated or is slowly dying. Producing creative promotional content requires considerable time and effort; we say the returns are worth […]