If Jeff Bridges (AKA the Big Lebowski) produced something as odd as a recording of ambient music mixed with his smooth baritone voice mumbling about sleep, I’d listen. Enthusiastically. I’m a fan; I love weird content, and it would work for me. Wait, what’s that you say? … He did? … You’re telling me that […]
The other day I did something I have never done before—I visited the BuzzFeed website. Crazy, right? I’ve read their LOL, WTF, and occasional news articles a thousand times, but I’ve always read them off of their site, usually on Twitter or Facebook. But that’s the point—and one of the secrets of success behind the […]
It’s Monday morning in the year 2025, and everything in your inbox is strangely…relevant. The maker of your oven sent over another list of recipes that you would actually make. Your gym emailed a report of your weekly workouts – it turns out that your strength is 20 percent higher over the previous month, but […]
It doesn’t matter what you call it, storytelling is at the center of content marketing. Content marketing, brand journalism, marketing communications, creative, there are so many labels being tossed around in relation to what content marketers do every day. So much so that Ike Pigott, a former television news journalist and current communications strategist for […]
Astute B2B marketers know that content lead generation is an important goal for their marketing programs. In fact, 83% of B2B marketers surveyed by the Content Marketing Institute cite lead generation as an important marketing goal, second only to brand awareness (84%). So it’s a good thing that content marketing is a particularly good way […]
