When I was very young, I was told that there is beauty everywhere you look. This idea confused me because sometimes, in some places, I saw little beauty. For instance, sitting at the corner waiting for the school bus, all I saw was a cold morning with a day at school looming. But sometimes, I […]
A bushy bearded man wearing a Mickey Mouse t-shirt and a Patriots beanie introduces himself as YoAnty. His plan is to ‘unbox’ a pair of Brooks running shoes for his 71,582 YouTube subscribers. The shoes were a gift from Kaleb, a YoAntyKicks fan who happens to work at Finish Line. As I watched two questions ran […]
Content Marketing Trends: Not Effective But Doing More? Marketers love content. However, many feel there is much room for improvement in their content marketing programs. According to the Content Marketing Institute’s B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, seven out of ten marketers are doing more content marketing this year than […]
If you could turn a magazine story, newspaper article or broadcast newscast into exactly what your marketing or PR director wants, a story about your brand, I could count on one finger who would read or watch enthusiastically. Only that marketing or public relations director would be interested, because only he or she wants to […]
Before we start, let’s have a quick poll. Question 1: How many of you made a New Year’s resolution connected to one of the following: healthier living, losing weight, improving your fitness or eating habits? (My guess is more than a few people raised their hands.) Question 2: How many of you belong to a gym […]
