Queen of content marketing wants marketers to stop wasting their customer’s time “Those of you who think you are not writers, you’re wrong,” Ann Handley proclaims, regularly. The Chief Content Officer at MarketingProfs is on a mission to convince not just every marketer, but every businessperson, that they are indeed writers. Her new book Everybody Writes is […]
The Insurance industry is unique, few customers understand the product, want to buy it or want to have to use it. Within the industry, it is commonly believed that insurance is sold, not bought, and one of the most effective techniques remains “smiling and dialing.” So, where do insurance industry content marketing programs fit into […]
Company Momentum Continues as Fortune 500 brands like Coca-Cola, AB InBev, and Hewlett Packard Choose Thismoment for Unique Features, Scalability and Enterprise-readiness Today we are pleased to announce a number of enhancements to our Content Cloud platform that make it simpler and more efficient for brands to leverage the benefits of UGC storytelling across the […]
Every year the holiday season is packed with emotionally charged ads, promos and brand marketing that make our hearts melt. Sometimes brands manage to create content gold. Other times they fail and create content coal. This year, so far, the gold prize for super awesomeness in holiday content, advertising and PR goes to…(drum roll, please)… […]
Content marketing is the process of “creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience” with the purpose of “changing or enhancing consumer behavior.”* Though the definition doesn’t specify it as such, many people seem to think that content marketing is just a top-of-the-funnel strategy. But when you think about […]
