As a fan of LEGO, I have always been impressed with how well they engage with customers.The favourite Danish toy manufacturer has always had a positive brand image, and with a mission to “Inspire and develop builders of tomorrow,” it comes as no surprise that their customers are a key component to their marketing success. […]
Madman behind Hendrick’s Gin says, “No one pays attention to ads!” Perhaps one of the most unique content marketing efforts I’ve seen is that of Hendrick’s Gin. The 15-year-old spirits brand bills itself as being “not for everyone” and uses words like “unusual” “quirky” and “peculiar” in its copy. The art and design of everything […]
Smarter Content and a TV Purchase The last time I bought a television, I researched extensively. I ventured online to find the best possible quality for my money. I visited a few brick & mortar stores to see TVs live and in action. I even picked up a copy of Consumer Reports. I did serious […]
When David Berkowitz declared the “The Beginning of the End of Storytelling” in Ad Age, the advertising executive told five separate stories to make his point. As CMO of the ad agency MRY, Berkowitz was telling his own ‘brand story’ in arguing that ‘storymaking’ is future of connecting with people (MRY does storymaking). Berkowitz is […]
If you break marketing down to its end goal, the primary objective is to sell. Just like sales and finance teams, marketers are after the holy grail of business – the all mighty dollar. While most will agree that this is true, they’ll also agree that today marketing is also about engagement and sharing. The best […]
