Never before have brands had so much creative marketing opportunity at their fingertips, but faced so many challenges at the same time. Driven by powerful social, mobile and content marketing trends, brand strategies are evolving. The mission remains the same: create meaningful connections with customers and convert them into market share. The landscape, however, […]

CANNES, FRANCE–(Marketwired – Jun 18, 2013) – Cannes Lions – Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will effectively engage with their audiences in ways that were previously unimaginable. Coca-Cola’s collaboration with social software company Thismoment has led to record levels of engagement. […]

Latin American youth embrace social engagement media, magnifying Coca-Cola’s brand across Facebook, YouTube, and mobile platforms Mexico City / San Francisco – June 6, 2012 – Coca-Cola is changing the way it reaches the youth market in Latin America in a year-long social media campaign in Mexico and throughout Latin America. In partnership with social […]