In today’s fiercely competitive, dynamic social space, brands need to look for new ways of acquiring customers, staying engaged and generating awareness. Although social brand channels feature creative marketing messages/content, marketers need to go one step ahead and run contests at regular intervals. According to a study published by eMarketer, contests and giveaways were among […]
Moments that MatterOctober 2012 Newsletter Thismoment Unveils New Version of Cloud-Based Platform for Dynamic Brand Experiences: DEC 4 September and October have been busy months for us at Thismoment! We’re proud and excited to unveil the newest version of our flagship product, the Distributed Engagement Channel 4. DEC 4 helps brand marketers create, distribute and […]
The Challenge for Online Retailers Today’s consumers have a lot of brands to choose from, don’t mind switching labels for discounts and prefer shopping online to avoid long billing queues. For retailers, this means coming up with new ways of winning and, importantly, retaining the social consumer. According to a recent survey by Emphatica Insights […]
The Growing Social Influence in the Healthcare Space Despite being late entrants to the social space, healthcare brands are fast catching up. People’s growing use of networking sites like Twitter, Facebook etc., to make informed healthcare choices, has made it imperative for healthcare professionals to establish a strong social presence. Thismoment explored how social media […]
Focusing on the Post-Launch Phase In our earlier blog, Thismoment discussed the importance of the pre-launch phase of social campaign creation. Once the planning, creation and launching stages are done with, marketers are left with the final and crucial stage of measuring the outcome of their efforts. Besides providing marketers with an overview of their […]
