Ivan Fernandes, MediaCom’s Global Head of Social Media Technology, spoke to Thismoment CEO Vince Broady for the MediaCom Social Media Technology Thought Leader Interview Series. Key takeaways from this session include: Social is just one of many ways that news about brands travels farther and faster than ever before; you have to be more focused […]

From being present on Facebook and YouTube, to testing the waters with newbies like Pinterest, brands today are present on multiple social channels. According to recent studies: 74% marketers felt it was important to have a Facebook presence, while 57% actually advertised on the site (eMarketer). Facebook (74%) and YouTube (45%) were among the top […]

It’s not uncommon to find brands measuring their social success by the number of ‘likes’ and followers they have. These are, undoubtedly, crucial engagement metrics and show that people are interested in your brand. However, the modern marketer wants more than to amass ‘likes’ and prioritizes establishing strong, emotionally connected relationships with consumers. To find […]

Moments that MatterJune 2012 This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile. Funding and Partnership Announcements Thismoment Raises $22 Million in Second Institutional Round Led by Trident […]

Looking Beyond Likes & Shares The term social engagement typically means brands interacting with consumers by encouraging them share or like their content. While this is true, today’s consumers want incentives for ‘liking’, ‘following’, or simply showing interest in brands. The first step to engagement is capturing consumers’ attention; and how better to do this […]