Ever since brands migrated to the Timeline, there have been several studies and ‘How To’ guides that define how businesses can make the most of the new Facebook. Thismoment’s research on what a typical Facebook marketing checklist includes shows that: Most brands religiously follow the “From the Cover Image to Milestones” guide. While the checklists […]

The Marketer’s Playground While most companies perceive the Timeline as an opportunity to better showcase their brand and engage with consumers, there are a few others who had little choice than to simply migrate. For brands that aren’t taking full advantage of the Timeline, research by Thismoment highlights some reasons why they should: Facebook ad […]

May 2, 2012 Newsletter Volume 1, Issue 4 Welcome! This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile. Thismoment Webinar Series This month’s special feature is a webinar […]

A ‘Pinteresting’ Addition to the Social Space Given the growing importance of visual content in online marketing, Pinterest’s launch couldn’t have been better timed. Although launched in late 2010, it was in the summer of 2011 that the social community woke up to this ‘Pinteresting’ addition to the online marketing space. Thismoment’s research on how […]

The last few years have seen videos become an integral part of brands’ content marketing strategies. From user-generated content uploaded on YouTube to Facebook video campaigns, today’s marketers have understood that: Unlike text, videos can make marketing messages come alive. According to the Weiss-McGrath report, information presented using a combination of voice and visuals ensures […]