Consumers’ Changing Expectations Rewind a few years when brands invested billions on TV advertising to connect with consumers and create deep impressions. A lot has changed since then. Consumers aren’t watching TV the way they used to. In addition to consuming promotional content via TV spots, today’s social-savvy consumers are expecting more from their favorite […]

Recorded on: February 27, 2013 Duration: 60 Minutes View Recording Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. Brand goals haven’t changed–awareness, affinity, conversion–but tools and strategies have. Join Thismoment CEO […]

Brands in the consumer packaged goods (CPG) industry are leveraging social media to not only drive sales, but also to gain visibility, extend brand reach and engage customers. For an industry that depended heavily on traditional marketing and tentatively tested the “social media” waters, the progress has been remarkable. Big names in this space like […]

Moments that MatterFebruary 2013 Newsletter This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences. News and Updates Thismoment Webinar Series Creating Dynamic Online Experiences: 7 Lessons from the World’s Leading Brands Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts […]

Ever wonder where babies come from? Kia’s Super Bowl ad tackles exactly that topic in a clever (and high-tech) version of the story. Dissected as much as the actual football game, Super Bowl ads are a bellwether of U.S. pop culture and also a leading indicator of marketing trends. So what did many of these […]