We were proud to be named one of four “cool vendors in digital marketing” by Gartner last week. At the same time, we’re under no illusions about why we earned the honor. Yes, we think our brand marketing platform is cool, but far cooler are the social experiences that our brand and agency customers are using our platform to create, publish, manage and measure. We know that their work–their vision and imagination–strongly influenced Gartner’s perspective.
Given that, we’d like to take this opportunity to celebrate some of our customers’ recent successes. We don’t need to look far. Just last week leading brands like Acura, Coke, Columbia Pictures, Doubletree, EMC, Expedia, Fisher-Price, Jimmy Kimmel, Kraft, Symantec, T-Mobile, Verizon and more launched exciting new digital experiences on our platform.
From custom YouTube channels to Facebook tabs, brand sites, mobile destinations and beyond, these social brands are utilizing our technology to tell their brand stories, drive engagement and foster deeper connections with audiences around the world. And they’re doing so with greater speed, ease, visual impact and command than ever.
Now that’s cool. Even better, it’s effective. That puts a smile on our face.
– Chris McGarry
VP Product Marketing
@CMcG
