Did curiosity kill the cat? Or is curiosity the reason that cats usually outlive dogs? Of course, diet and exercise are key determinants of life expectancy; but there’s certainly something to be said for the data gathering and processing that curiosity provides.
The ability to foresee danger—the ability to predict outcomes—the ability to make good decisions; all come from data gathered in the name of curiosity.
Analytics has been the “it” buzz word of the 2011 and with the holiday season upon us, we’re soon to see how consumer marketing, research, and social media programs can perform against the flood of attitudinal and behavioral social data already on the way.
While some curious programs will sniff around using various iterations of monitoring/analytics tools, other programs will miss the boat entirely as they’ll be too busy focusing on what they think consumers want, rather than facilitating conversation and paying attention to what consumers are actually asking for.
Besides, although most holiday shoppers enjoy the sweet sight of their own consumer gripes, they rarely do so without a reason…
Since curiosity can provide clarity around what those reasons are and recommend appropriate courses of action, it’s the curious data gatherers who will be able to make the most informed adjustments and see the highest earnings this holiday season.
So here’s to the curious ones:
May your profits be plentiful; and December 26thstore returns minimal.
– Brandon
Andrew Sielen
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