| January 18, 2012 |
Newsletter Volume 1, Issue 1 |
| Welcome! |
| This newsletter is brought to you by thismoment, a provider of social content management software for brands that want to affordably, rapidly, and effectively engage consumers across Facebook®, YouTube®, Google+®, LinkedIn®, Twitter® and mobile. |
| Calling All Social Media Marketers |
| Join us for this exclusive webcast sponsored by AdAge and thismoment. Presented by thismoment CEO and Founder, Vince Broady, you’ll learn how you can harness the power of user-generated content (UGC) and be more successful at building and managing UGC campaigns on Facebook and YouTube. |
| Upcoming Webcast: “Content Creation – From Burden To Opportunity: The Benefits of User-Generated Content” |
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Key webcast takeaways:
- What is UGC?
- What are examples of good UGC?
- What do you need to successfully manage and scale UGC campaigns?
Date: January 26, 2012 at 2:00 PM ET
Length: 60 minutes
Cost: Free to attend
learn more and register |
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| Why Are People Talking about thismoment? |
| Facebook brand pages, Google+, and YouTube Brand Channels have forever transformed the way brands engage and communicate with audiences. To thrive in this new reality, brand marketers need a rapid, repeatable solution to extend their reach across all social touch points.
As one of the fastest growing social content management software companies, thismoment helps large brands leverage, scale, and measure social content across Facebook, YouTube, Google+, LinkedIn, Twitter, and mobile.
Over 100 Fortune 500 brands use our versatile, affordable and scalable DEC (Distributed Engagement Channel) solution. DEC gives marketers the power to create compelling consumer experiences that tell a unified brand story, while managing social content and activities from one place.
“The DEC platform is very powerful, with strong, easy to implement rich-media engagement tools. DEC works seamlessly across all the leading social channels, enabling Proximity to manage social activities in one interface.”
Christine Smith, Vice President, Account Director – Proximity Worldwide
learn more |
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| Moments of the Month |
| Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by thismoment’s DEC (Distributed Engagement Channel). |
| Harry Potter® and the Deathly Hallows, Part 2 on YouTube and Facebook
To promote this highly anticipated Harry Potter epic finale to YouTube and Facebook fans worldwide, Warner Bros. used DEC to create a one-of-a-kind fan experience, which included a countdown clock to build anticipation and a live stream of the premier to 14 countries simultaneously. Over 15 million worldwide views have been generated.
youtube | facebook |
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| Windows® on YouTube
Microsoft® used DEC to deploy their recently launched Windows YouTube brand channel. With DEC, Microsoft was able to tailor multimedia content to 4 different audience groups – Everyone, Student, Developer and Business – with each group receiving media content and social streams matching their diverse interests.
youtube |
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Buick® Moment of Truth on Facebook and Brand Site
Buick expands their reach to a younger generation of drivers with their Moment of Truth social media campaign, powered by DEC. Facebook and brand site visitors are greeted with unvarnished video reviews, posts and images containing Buick owner thoughts, feelings and experiences with the new Buick vehicles. All content is managed behind the scenes using DEC as well.
facebook | Brand site |
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| Budweiser® on YouTube, Facebook and mobile
To promote the season premiere of, The Big Time, Budweiser leverages DEC’s age-gating feature to reach YouTube audiences age 21 and over. This same campaign is also promoted through Facebook’s large format Canvas Page, and mobile-optimized through DEC for Android and iPhone users.
Youtube | facebook |
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| Salesforce.com® Brings Cloudforce to Japan
When this enterprise cloud computing company brought their Cloudforce 2011 event to Japan, they relied on DEC to power their Japanese-translated Facebook promo page, enabling fans in Japan to watch the keynote in real-time and join the online conversation. More than 10,000 people registered to attend.
facebook |
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| Key Partnerships: Google and thismoment |
Did you know that thismoment and Google share a long-lasting channel developer relationship? It’s what helps thismoment bring a higher level of engagement and conversation support to brands with YouTube channels. Examples of thismoment products specifically designed to enhance a brand’s YouTube channel include:
- Social Content Management System, that helps brands manage and measure YouTube videos and other social assets from a single source
- Customizable Multimedia Theaters, that provide brands with the flexibility to leverage photos, text, and videos on YouTube brand channels
- User-Generated Content Engine, that enables brands to run contests and promotions that accept fan photo, video, and text uploads
- Social Conversation Module, that encourages a unified brand conversation by merging chat streams from Facebook and Twitter with YouTube posts
“As our clients have migrated to the new channels, they are finding that they have just scratched the surface of what they can do on YouTube,” said Ankarino Lara, Chief Product Officer and co-founder of thismoment. “We look forward to continuing to work with our clients to push the envelope of creativity, all the while ensuring that their YouTube channels are effectively optimized within their larger digital marketing portfolio.”
Read More
Interested in learning more about thismoment for YouTube brand channels? Send us your contact info and a thismoment representative will reach out to you directly: Have thismoment contact me |
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| Thismoment Raises $7.3 Million in First Institutional Round Led by Sierra Ventures |
| “At Sierra, we look for disruptive companies riding global macro trends across mobile and social platforms. Thismoment has built a tremendous SaaS offering to help marketing executives and agencies to manage their social media presence. The rapid customer adoption and world-class management team makes this an exciting investment.” Mark Fernandes, Managing Director, Sierra Ventures
read more |
| Learn More About thismoment |
| For more information about thismoment, please Tell Us Who You Are and we will have one of our sales representatives contact you directly.
Thismoment is headquartered in San Francisco, CA, with sales offices in New York, Los Angeles, Chicago, Dallas, and London. |
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thismoment, inc.,
222 Kearny Street, Suite 500, San Francisco, CA 94108, USA
415-684-7040 | thismoment.com | Info@thismoment.com
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