Coca-Cola leverages the capabilities of Thismoment to address the online youth market in Latin America and Mexico in a social/mobile environment via a flexible, scalable and easy-to-use platform. Together, Coca-Cola TV and Thismoment deliver a consistent, high quality branded experience to users across multiple social sites and devices. With Thismoment, Coca-Cola is able to leverage the formidable combination of an innovative technology platform, powerful infrastructure built on Amazon’s EC2 stack, plus top-tier project and product management.

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Today’s consumers want to be rewarded for ‘liking’, ‘following’, or simply showing interest in brands. Considering that the first step to engagement is capturing consumers’ attention, brands are doing this by enticing them with social incentives like discounts, special offers and contests. Also, the fact that most consumers follow brands for the discounts offered, means marketers need to focus on making them feel privileged by rewarding them for connecting with their brand.

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The path to social success begins with a solid brand building strategy. According to Thismoment’s research, in the competitive, demanding and rapidly growing digital environment, marketers can take brand engagement to the next level by boosting the ‘social quotient’ in their brand building strategy. However, marketers need to ensure that their brands’ social strategies aren’t disconnected from their overall marketing efforts.

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Today’s consumers prioritize brand value over pricing. Given the importance of brand value in consumers’ minds, marketers are responding to this by investing more towards brand building. While there isn’t a single, magical formula for social brand building, here are some tips on how marketers can get started.

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The unfettered, dynamic social space presents new challenges to marketers everyday. While some brands thrive, the others struggle with tasks like reputation management and integrating social media with other channels. Winning in this competitive space is about overcoming these everyday challenges by converting them into brand building opportunities.

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Thismoment’s improved RSVP Module allows users to link their accounts and import data about an existing Facebook event into a module on their DEC. This means users have the convenience of promoting their event across multiple distribution points. The improved module can be used on all Basic DECs.

Thismoment has changed how customers gather data for UGC contests. Previously, customers were restricted to collecting additional data from user submissions only in the form of individual text fields. This presented difficulties in normalizing data from a large number of users as the option of selecting from form fields like checkboxes, radio buttons, and pull-down was not available. The improvements to UGC contest data collection mean each field can now be fully customized with its own input format.

Thismoment’s Social Conversation Module is more global than ever before. Users can now select from a wide variety of new languages to filter by in the SCM tool.

P&G’s baby products brand, Pampers initially started off as disposable diaper brand. The company’s line up now includes wipes, training pants, disposable bibs in addition to diapers and other baby products.

Built on Thismoment’s DEC Premium platform, the Brand site and Facebook tab for Pampers Canada encourages users to participate in the ‘O Canada Baby’ campaign. The UGC campaign is part of P&G Canada’s London 2012 Olympics sponsorship. To enter, parents are required to upload a video of their babies making different sounds. The DEC also allows users to watch the uploaded ‘baby anthems’, read up Olympic games trivia, checkout special offers and other products.

Brand Site | Facebook

Recognized as one of the leading worldwide providers of IP-based communications services to businesses, AT&T is also America’s fastest mobile broadband network provider and offers the largest international coverage of any U.S. wireless carrier. To generate visibility for the brand, AT&T launched the ‘On the Road with Paul Rodriguez’ Facebook campaign.

Created using Thismoment’s DEC Basic platform, the campaign is the search for aspiring skateboarding filmmakers to create an original short film featuring skateboarding pro Paul Rodriguez. This DEC features behind-the-scenes footage and videos of the finalist Andrew, whom AT&T is giving a big break.

Facebook

A subsidiary of Adidas since 2005, Reebok is a maker of sport shoes, apparel and accessories.

Powered by Thismoment’s DEC Advanced platform, Reebok’s Classics, Fitness and Women Facebook tabs (in addition to a previously launched YouTube channel) showcase the company’s vast product range. The DEC allows users to watch campaigns and peek at behind-the-scenes campaign footage.

Facebook – Classics | Fitness | Women

The hotly anticipated conclusion to The Dark Knight movie trilogy, The Dark Knight Rises will hit theaters on 20th July. The film will see the Dark Knight resurface after eight years to protect Gotham city once again.

Created on Thismoment’s DEC Advanced platform, the film is promoted on Facebook and a Brand site. As part of the promotion, Warner Bros. has partnered with Chrysler to engage fans via the ‘Imported from Gotham City’ UGC contest. For a chance to win a trip to the red carpet premiere of the film, participants are required to create and upload TV spots using both brands. Director Christopher Nolan will select the winner who will also produce the next Hollywood TV spot with a professional editor.

Facebook (TDKR), Facebook (Chrysler), Brand Site