 Moments that Matter
January 2013 Newsletter |
| This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences.
|
| News and Updates
Thismoment Webinar Series: Unlocking the Power of YouTube Brand Channels
 With daily views topping 3 billion, a new guide-centric redesign and meteoric mobile growth, YouTube is more important than ever to your brand. Join our team and one of our valued customers, TaylorMade Golf, as we help you to understand recent YouTube releases and dial in your YouTube strategy. We will also address community management on Google+.
Date & Time: January 23, 2013, 11:00 AM – 12:00 PM PST
Duration: 60 Minutes
Cost: Free
Click here to register
|
 |
|
Facebook Invites Brands and Agencies to Participate in Studio Awards
 Facebook has invited brands and agencies to submit their work for the second annual Facebook Studio Awards. Recognizing excellence in Facebook marketing, the awards celebrate agencies and brands that are helping people and businesses connect socially. We would love to see our customers’ creativity and innovation acknowledged, and encourage you to enter.
To participate, simply select “Submit Work” on any page of Facebook Studio. The awards, judged by members of Facebook’s Creative Council, require submissions to be
in English.
Entry Deadline: January 31, 2013
Click here to know more about the awards and criteria for entry.
|
|
From Thismoment Blog
|
| The State of YouTube Marketing in 2013
 From telling brand stories and running UGC campaigns to live streaming events, 2012 witnessed YouTube’s rapid growth as a social marketing channel. Google also announced a second major YouTube redesign. Thismoment expects some of the notable trends from 2012 to shape the state of YouTube marketing in 2013. From customizing their brand channels to integrating live streaming with their marketing plans, 2013 looks to be an exciting year in the YouTube marketing space.
Read more…
|
| |
| Marketing in the Social Space: 4 Key Trends to Watch for in 2013
 2012 was an exciting year for social brand marketers, and 2013 certainly appears promising. Thismoment’s social media marketing crystal ball indicates four key trends that marketers can expect in 2013: The growth of social mobile and social TV, increased social media usage in international markets and continued use Facebook as the brand marketer’s “must-have” social marketing tool.
Read more…
|
|
Product Updates
2012 marked another banner year in our quest to make the leading online brand experience platform even more powerful, flexible and collaborative. Our product team worked tirelessly to deliver innovation and anticipate evolving brand requirements, releasing more than 80 new features and enhancements.
Our December release included must-have new social workflow capabilities, allowing users to track posts across social channels, assign users to review or respond and manage activity status.
We were also proud to pioneer new LinkedIn integration. Now, brands may easily manage their LinkedIn presence and engage LinkedIn’s more than 200 million users around the world with DEC’s Social
Brand Manager.
Stay tuned for updates regarding our upcoming January release. Spirits and velocity are high as we enter 2013, and the roadmap is loaded with new features to boost your brand and make your teams more productive. |
|
Click here for more on the new features in this release.
|
|
Moments of the Month
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Crysis Unveils Third Installment of Trilogy
 Published by Electronic Arts and developed by German developer, Crytek, Crysis is a first person shooter
video game.
The Crysis 3 DEC, powered by Thismoment, promotes the third installment of the popular trilogy by featuring videos from their “The 7 Wonders of Crysis 3″ series. Fans can learn more about new episodes, pre-order their copies and browse through the slideshow on this DEC.
YouTube
|
| |
| Oxygen Encourages Users to Participate in Modeling Reality Show UGC Contest
 Featuring the likes of Naomi Campbell, Coco Rocha and Karolina Kurkova as team leaders, The Face is Oxygen network’s modeling reality show.
Powered by Thismoment DEC, users are encouraged to participate in the “The Face” UGC contest by submitting videos of themselves based on one of the three themes. One grand prize will be awarded to the winner and two guests consisting of a trip to New York for a supermodel experience. Users can also view submissions, watch the official trailer and learn more about the contest on this DEC.
YouTube | Facebook | Brand Site
|
| |
| Ariel LATAM Launches “Surreality Show”
 P&G’s laundry detergent brand, Ariel, is marketed in Europe, Mexico, Japan, Brazil, Turkey and Columbia among
other regions.
The DEC for Ariel, powered by Thismoment, promotes the brand’s “Surreality Show”. Consumers can watch reality show stars, Sabrina Sato and Fernanda Torres, as they face various cleaning challenges based on suggestions posted on the Ariel Facebook fan page. This DEC also enables users to watch videos and learn more about the brand’s products.
Facebook
|
| |
| Land Rover Showcases Latest Launches for US Market
 Part of Tata Motors’ Jaguar Land Rover (JLR) group (since 2008), Land Rover is the second oldest 4WD car brand in
the world.
Built on Thismoment DEC, the British car brand promotes their latest models launched for the US market. Users can browse through informative videos, watch TV commercials and know more about various models in the Land Rover USA line up. This DEC also enables users to view the slideshow and check out the events calendar.
YouTube
|
| |
| Relativity Media Promotes Romantic Thriller
 An adaptation of Nicholas Sparks’ novel of the same name, Safe Haven is the story of Katie, a mysterious young woman whose arrival in the small town of Southport raises questions about her past.
Thismoment DEC for Safe Haven features the official trailer and enables users to learn more about the film. Also featured is Thismoment’s social conversation module that allows fans to participate in discussions pertaining to the film.
YouTube |
|
Want to know more about Thismoment DEC? Click here to request a demo!
|
Learn More About Thismoment |
| Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands. To learn more, please visit www.thismoment.com. |
|
| |
Thismoment, Inc.
222 Kearny Street, Suite 500, San Francisco, CA 94108, USA
415-684-7040 | info@thismoment.com |
|
