At the recent Facebook Marketing
Conference, top FB honchos like Chris Cox and Sheryl Sandberg explained how the new Timeline for Brand Pages is set to change the online marketing landscape.
As brands try to keep up with these changes, Thismoment is helping by making it easier for them to understand and adopt the new Timeline format.
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FREE DOWNLOAD: To learn more about Facebook’s Timeline changes, view our recorded webinar.
Webinar Replay

No matter how interesting a brand’s social media content is, it is not of much use unless shared.
By content sharing we mean making it easier for brands’ followers to share it further with their connections.
Content sharing is synonymous with UGC, hence creating content that is sharable, interactive, and industry-specific is the key to extending its reach.
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First it was the massive success of Facebook and now it’s the newest entrant, Pinterest that is basking in the spotlight.
The social gold rush has hit Silicon Valley and there has been a noticeable uptick in the economy.
Just like the gold miners of 1849 came to San Francisco to strike it rich, there will be several more significant software companies, startups and entrepreneurs looking to make a significant impact on social computing.
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DEC customers now have a lot more control over how they target consumers around the world.
CMS admins can now easily send consumers from a specific country to another country’s page, set up a group of countries or set a default country or “global” page besides the United States.

As brands look to leverage Pinterest, thismoment CMS users now have the option of encouraging visitors to their social pages to (a) Follow an official brand Pinterest Board and (b) Pin the brand’s page on Pinterest.

Coming Soon:
Pinterest sharing within the multi-media theater allowing users to “pin” individual photos or videos.

For the athletes determined to participate in one of the toughest events in endurance sport, Ironman has launched the Kona Inspired program.
The Kona Inspired Challenge selects athletes for the Ironman World Championship Triathlon, to be held in Kona, Hawaii.

Created using Thismoment’s DEC Advanced solution, the UGC contest requires participants to upload a 90 second video showing how they represent the ‘Anything is
Possible’ Ironman mantra.
Once uploaded on Ironman’s Facebook tab, the global endurance community will then select eight inspirational individuals to compete in the 2012 Championship.
Facebook

Ford’s Fiesta ‘Ready Pa’ TuMundo’ (Ready for Your World) contest is the Detroit giant’s latest campaign to connect with Latino communities.

Launched using Thismoment’s DEC Premium
solution, the Ready Pa’ TuMundo Spanish-translated channel asks participants ‘What would you do for a Fiesta?’  By submitting their answers on Facebook, Fiesta fans stand a chance to win the all new model.
YouTube | Facebook

For those who are passionate about travelling and videography, Viator, the world’s leading online resource for travel experiences, is giving them a
chance to win the travel job of a lifetime.
Launched with Thismoment’s DEC Advanced solution, the ‘Win Your Dream Travel Job’ contest is the search for four people who will spend their Spring and Summer shooting videos across Europe and North America.
To enter the all-expenses-paid UGC contest, participants can upload videos of themselves on one of the three topics provided.

Viator is running this campaign on Facebook and on their Brand site, while YouTube features only informational videos.
Brand Site | Facebook

Founded in 1922, insurance and financial services company, State Farm, has been helping its customers save hundreds of dollars on insurance over the years.
With the aim of promoting their services further, State Farm has launched their brand channel on YouTube.
Created using Thismoment’s DEC Premium solution, the State Farm YouTube page allows audiences to view their campaigns, learn more about the company and their services, and drives deeper user engagement.

The State Farm campaign page has been customized with Thismoment to feature a
unique cube visual.
YouTube