Ivan Fernandes, MediaCom’s Global Head of Social Media Technology, spoke to Thismoment CEO Vince Broady for the MediaCom Social Media Technology Thought Leader Interview Series.
Key takeaways from this session include:
- Social is just one of many ways that news about brands travels farther and faster than ever before; you have to be more focused than ever on delivering value day in and day out.
- The value in social media technology will be measured in terms of the speed with which it allows brands to read, react and amplify across multiple channels and countries.
- Focus on how to handle the change in social versus optimizing for the current state of social: be wary of wasting a lot of time and money solving yesterday’s problems.
Andrew Sielen
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