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Distribution Points: Brand Site | Mobile | Facebook | YouTube
Features:Showcase, Mobile
One of the sponsors of the 2012 London Olympics, Coca-Cola is leaving no stone unturned as far as celebrating this year’s event is concerned.
Aimed at their Mexican consumers, Thismoment’s Coca-Cola Olympics DEC allows users to experience the games by watching the live-stream of the opening ceremonies, various competitions and closing ceremonies. This DEC also allows fans to participate in the “Feel the Movement” campaign. Besides watching exclusive videos, users can find out what Coca-Cola will be doing at this year’s event.
Distribution Points: YouTube | Facebook | Brand Site | Mobile
Features: Mobile, Custom
Thismoment’s DEC for AT&T, one of the sponsors of the 2012 London Olympics, allows users to stay up-to-date on Team USA’s activities. Besides following the likes of Ryan Lochte, David Oliver and Alex Morgan (to name a few) on their “journey”, users can browse through latest Team USA commercials and download apps.
Distribution Points: YouTube
Features: Showcase
As part of their London 2012 Olympics sponsorship, P&G’s Tide laundry detergent brand encourages users to join their efforts to inspire Team USA.
Powered by Thismoment’s DEC platform, users can check out videos, browse through demos and view commercials. P&G also asks users, “What Does the Red, White & Blue Mean to You” in their “My story, our flag” campaign, featured on this DEC. Users can learn more about the brand and participate in the ‘Spot Stains’ poll.
Distribution Points: Facebook
Features: Spotlight
Built on Thismoment’s DEC platform, Deloitte celebrates the 2012 London Olympics by encouraging users to coach their very own fantasy teams. To be part of the Deloitte Games, users are required to build their dream sports teams. Besides cheering for actual Olympics participants, users can track the progress of their team on this DEC.
Distribution Points: YouTube
Features: UGC, Localization, Custom API Support, Custom Interface
This DEC features P&G’s ‘Thank You Mom’ London 2012 Olympics campaign. Users can thank their moms by uploading personalized content, browse through campaigns and view P&G’s ‘Best Job’ films on this DEC.
Distribution Points: Facebook | Brand Site
Features: UGC, Showcase
The DEC for Pampers Canada encourages users to participate in the ‘O Canada Baby’ campaign. The UGC campaign is part of P&G Canada’s London 2012 Olympics sponsorship. The DEC celebrates the spirit of play and allows users to browse through various fun activities for their toddlers.
Distribution Points: Brand Site | Facebook
Features: UGC, Custom
As part of their ‘Thank You Mom’ London 2012 Olympics campaign, P&G Canada has launched their short-film ‘Best Job’. The film celebrates how moms help raise great Olympians and great kids. Through this campaign, P&G raised $50,000, all of which was donated to KidSport Canada, a national NGO.
This DEC encourages users to thank their moms by uploading personalized content like a video, photo or text-based message. Besides learning more about Canada’s 2012 Olympic athletes, this DEC allows users to view the ‘Thank You’ gallery and share the ‘Best Job’ video.
Distribution Points: YouTube | Facebook
Features: Showcase
Global sports brand, Oakley, launched the ‘Beyond Reason’ campaign as part of their 2012 London Olympic Games sponsorship. The campaign, which celebrates partnerships between artists and Olympic athletes who inspired them, showcases how these athletes approach their performance through a distinct, personal lens.
The Oakley DEC allows users to watch inspiring videos featuring the likes of Lolo Jones and Javier Gomez. Users can also participate in Oakley’s ‘Ultimate Team USA Experience’ to win a trip to London, or browse through the company’s range of sports and lifestyle products.
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| Thismoment, Inc. 222 Kearny Street, Suite 500, San Francisco, CA 94108, USA 415-684-7040 | info@thismoment.com |
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