Thismoment Content Marketing Blog - Page 10 of 49 - All you need to know about content marketing @Thismoment.

Thismoment In Content Marketing Episode 1: Tim Washer [VIDEO]

Nov 25, 2014

Cisco social strategist and comedian, Tim Washer, discusses his approach to content marketing

One of my favorite examples of compelling content produced by a business-to-business (B2B) company is the Cisco Valentine’s Day video. To tell a compelling story that is so outstanding that people want to share it with their friends is great, and to tell the story with $150,000 network server hardware is simply incredible.

As you can imagine, I was thrilled when I got the opportunity to interview Cisco's Tim Washer for the first Thismoment in Content Marketing video. Tim Washer is the man behind the video and a social strategist for Cisco. [...]

Want to Write Great Headlines? Forget Clickbait and Develop Your Own Style

Richard Ellis

Nov 20, 2014

Clickbait is to content marketing what smoking is to living: you’ll get your high (metrics), but you will be judged harshly, and eventually, the clickbait will kill you. It’s common sense that misleading readers in order to inflate clicks is bad. However, using clickbait is tempting because we’re under immense pressure to grow an audience […]

How Top Brands (Should) Avoid Social Media Mistakes

Janice Cuban

@JaniceCuban

Nov 18, 2014

5 questions to ask before you post… The media loves pointing out the foibles, missteps and outright cringe-worthy mistakes that brands make on social media. While it’s an amusing, lesson-filled pastime that’s pretty darn easy to do, brands don’t love this type of attention (who would?). Ironically, these social media mistakes are amplified through the […]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Your Marketing Needs UGC Authenticity – 3 Brands That Get It

Manya Chylinski

@Alley424

Nov 17, 2014

User-generated content (UGC) adds a layer of authenticity to a brand’s marketing. By showcasing what other consumers think and how they use a product, UGC builds on the characteristics—such as relatability and trustworthiness—that brands want to focus on to drive engagement and win the hearts of consumers. Your customers want confirmation of their brand choices, […]

The How and Why of Differentiating Content by Channel

Jason Falls

@JasonFalls

Nov 12, 2014

Posting the same content everywhere means your content is not optimal Hello, my name is Jason and I’m a “same content poster.” I rarely differentiate my content by channel. And now you say, “Hi, Jason!” Doesn’t it feel like admitting you post the same content on different networks is like attending a support meeting? We’ve […]

Cisco social strategist and comedian, Tim Washer, discusses his approach to content marketing

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