The boundary between physical and digital life has become so blurred that a new adjective is being used to capture the phenomenon: ‘phygital’. In late October, the concept of phygital retail landed on front pages with the announcement that Lowe’s is testing two retail service robots in a San Jose store. Of course, the sci-fi […]
When I read the news about the beef between Taylor Swift and Spotify yesterday I couldn’t help but to think of Ann Handley. Yes, Ann Handley, of MarketingProfs, Everybody Writes, Tiny Houses and content marketing fame came to mind as I read about T-Swizzle pulling her music off the popular music-streaming site, Spotify. And no, […]
3 Tips for Incorporating User Reviews Into Your Marketing Strategy Last month we published an article about user-generated reviews and how they impact consumer brands and their connection with customers. That article got us to thinking about whether this subject had bleed over to B2B. Do B2B Customer Review matter as much as B2c user reviews? […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Let’s face it, there’s a lot of content noise in the world. As marketers, we are constantly looking for great ways for our content to cut through that noise and speak to our respective audiences. As you well know, that’s a tall order. Well, I have good news and bad news! Which do you want […]
Fanpage Karma study shows emotional triggers drive interaction A few weeks ago, I told you that the key to driving engaging content is to ask one question, does this piece of content make my audience say, “Holy Smokes! That’s __________!” (Insert adjective here.) My theory, if your audience says “Holy Smokes,” they’re more likely to share, […]
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In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, […]
For content creators, the daily work of creating great content can feel like off-road driving in a pickup truck filled with glass milk jugs. You hit the dirt road loaded with rich ideas, and then they all start to crack, spill and mix together at the computer. Each time your try to write a sentence, […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball