In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, […]
For content creators, the daily work of creating great content can feel like off-road driving in a pickup truck filled with glass milk jugs. You hit the dirt road loaded with rich ideas, and then they all start to crack, spill and mix together at the computer. Each time your try to write a sentence, […]
Nothing provides a gut check like a question from the parody king The first Weird Al Yankovic song I really liked was a hidden gem on his Even Worse album called, “You Make Me.” It was a style parody of techno band Oingo Boingo and featured a string of absurdities and insults as if the […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
We recently ran a story about how brands can increase their odds of creating viral content; it’s a great story. It’s so great that it got me to thinking: how are the tips in that story different from the tips I might offer to consumers trying to make viral content of their own? Well, let’s […]
Big brands just eat up research on millennial marketing. Why? Because this demographic lovvvves to buy stuff. In fact, it is estimated that they spend $600B a year and are predicted to gobble up the biggest combined purchasing power in history. One of the most important insights brands can leverage is the fact that 50% […]
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The Wall Street Journal recently ran an article called “Smile! Marketing Firms Are Mining Your Selfies.” It’s just the kind of story that encourages me to take a break from my legal duties here long enough to write a response. As an attorney with Thismoment, hashtag user-generated content (what we call “hashtag UGC”) and discussions […]
If aliens crash landed on Earth, and the United Nations asked me to teach our visitors about human beings, I would give them a box of Cards Against Humanity (CAH). In my humble opinion, this game has a more honest and varied set of stories about humanity than any book, movie or website – even Wikipedia. […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball