The Wall Street Journal recently ran an article called “Smile! Marketing Firms Are Mining Your Selfies.” It’s just the kind of story that encourages me to take a break from my legal duties here long enough to write a response. As an attorney with Thismoment, hashtag user-generated content (what we call “hashtag UGC”) and discussions […]
If aliens crash landed on Earth, and the United Nations asked me to teach our visitors about human beings, I would give them a box of Cards Against Humanity (CAH). In my humble opinion, this game has a more honest and varied set of stories about humanity than any book, movie or website – even Wikipedia. […]
Today we are pleased to announce that we've closed a $17.6 million Series D funding round. The new funding will be used to advance the development of Thismoment Content Cloud, more specifically, product development to meet demand for UGC management as core layer in the enterprise marketing technology stack. “Our mission is to help enterprises evolve their use of UGC beyond promotions and campaigns into always-on business applications that transform how they engage with their customers, employees and prospects,” said Vince Broady, Founder and CEO.
“Thismoment Content Cloud is the most advanced UGC management platform in the market, and is the only solution that is integrated with leading IT systems, from publishing platforms to CRM to analytics. This is why it is being deployed by the world’s most innovative companies – including Coca-Cola, AB InBev, Salesforce.com and Sephora – to power next generation, content-driven digital experiences at an enterprise level.” User-generated content (UGC) is an essential part of establishing brand credibility and developing more personal relationships with customers, employees, partners and prospects. [...]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
If you’re reading this, you’ll likely agree that user-generated content (UGC) is a hot trend in content marketing. You’ll likely further affirm that user-generated reviews are a key part of UGC. When consumers love your products and tell their peers via review, your brand benefits. However, getting customers to review your products is only the first step. […]
Most everyone in digital marketing has either heard or uttered these four words: “Make it go viral!” But as we all know, there is no guaranteed formula for creating viral content. The good news is that there are tried-and-true ways to increase the odds that it will spread like wildfire. We ran across a fantastic […]
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When Ann Handley and Joe Pulizzi speak, content marketers listen! (Unless they’re late for a walk with their dogs, then they listen later…) Truly great content engages, and last Saturday, as I read through the 2015 content marketing trend report from MarketingProfs and the Content Marketing Institute, I lost all track of time. I was […]
According to the fictitious research firm in the back of my brain, 90 percent of all branded content online needs a lot of help. Heck, it might be 95 percent. Why aren’t more brands creating engaging content? If you don’t believe me, try finding a few examples of great brands that create engaging content. Go […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball