Do you think anyone knew who Elvis Presley was before 1954? Nope. At least, no one outside of Memphis, Tennessee knew of him. But, as soon as he plugged his sound into Sun Records and radio stations began playing “That’s All Right,” he was heard. Elvis had the content, but he still needed a path […]
With millions of pieces of content being uploaded every day, it’s rare that you run across an example of pure, inspired perfection. Let’s face it, there’s a lot of content garbage out there. So, not only is it fun to see a piece of content that speaks directly to you, but also one that […]
Brand Storytelling at its Best Bud Light, Engages Audience With Content and Experiential Marketing Every brand has a story to tell, and this past weekend, as Bud Light saw its highly anticipated user-generated content (UGC) marketing campaign evolve into an epic party/TV commercial shoot, we witnessed the power that customers have in helping to tell […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
I said those very words in a meeting recently and half the marketers in the room laughed and rolled their eyes. Yeah, I like my acronyms. The other half got it; a UGC (user-generated content) hashtag campaign without ROI (return on investment) is indeed DOA (dead on arrival). Is UGC just a trend? Are marketers […]
If you talk to a PR pro, a content marketer or a social media manager about inbound marketing, you’ll find that each has a point-of-view on the work of the other, generally based on the continually blurred lines of their respective positions. Social, content and PR jobs are becoming harder and harder to distinguish from […]
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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Learning a lesson from an unlikely source is always a welcome treat. Learning a lesson from an unlikely source that you can apply to your own industry is priceless! Such is the case with actor and producer, Kevin Spacey. While I have admired his work for years, I never imagined he’d offer amazing tips on […]
If you yell, “content marketing is changing the world!” in a room full of marketers, you’re likely to cause a stampede. Everyone in the room will have an opinion and everyone in the room will rush over to weigh in on the subject.
You’ll hear amazing stories of successes and more than enough talk about the challenges faced when running a content marketing program. There’s no denying it, content marketing has taken the digital world by storm, leaving in its wake both opportunity and justifiable challenges. [...]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball