Learning a lesson from an unlikely source is always a welcome treat. Learning a lesson from an unlikely source that you can apply to your own industry is priceless! Such is the case with actor and producer, Kevin Spacey. While I have admired his work for years, I never imagined he’d offer amazing tips on […]
If you yell, “content marketing is changing the world!” in a room full of marketers, you’re likely to cause a stampede. Everyone in the room will have an opinion and everyone in the room will rush over to weigh in on the subject.
You’ll hear amazing stories of successes and more than enough talk about the challenges faced when running a content marketing program. There’s no denying it, content marketing has taken the digital world by storm, leaving in its wake both opportunity and justifiable challenges. [...]
If someone had told me on February 11, 2006 that I would soon learn valuable career lessons from Vice President Dick Cheney, I would have laughed. Dick and I were not close, certainly not on advice-giving terms (OK, we’d never met). But it happened, the very next day. In truth, his lessons were unintentional, and […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
My mom always told me that if I don’t have anything nice to say, I shouldn’t say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my […]
The Dog Days begin in early July, when the hot sultry weather of summer usually starts. We get that.
In an attempt to keep you cool, we are debuting two really cool features. One of them helps you be at the leading edge of UGC rights management, and the other is access of some of the best content marketing APIs available on the market. [...]
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TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company, today announced that it has entered a strategic partnership with Thismoment to offer employers a best-in-class user generated content and experience management solution to enhance their employer brands and ensure they attract right-fit talent.
As competition for qualified workers continues to increase, organizations must leverage the tools and best practices that enable them to stand out from the crowd and to be seen as an employer of choice. Through this partnership, TMP's and Thismoment's extensive list of joint customers will benefit from TMP's talent acquisition expertise and TalentBrew platform, combined with the power of Thismoment's Content Cloud experience management software to help companies showcase their unique employee experiences and improve the talent acquisition process. [...]
Without question, the web is now buzzing about what web cards, (a la Google Now), bring to the table, but the idea of content-rich “cards” has been around for a long time. Let’s take a look at how collectible card games can offer insight into this burgeoning UX metaphor.
There is a specific market out there with millions of users that have been addicted to the concept of cards for decades, and that market has little to do with the internet. Welcome to the world of collectible card games. [...]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball